Franklin Instore Debuting Elo-Powered Digital Merchandising Platform
The retail landscape is on the verge of transformation with Franklin Instore’s upcoming launch of its Elo-powered Instore Digital + Merchandising Ecosystem at the National Retail Federation event in January 2025. This innovative platform promises to revolutionize in-store experiences by…
Best Buy Canada Expands Ad Offering Through Rokt Partnership: A Strategic Move for the Retail Media Network
In an important shift for its retail strategy, Best Buy Canada has announced a partnership with the technology vendor Rokt that aims to revolutionize its advertising landscape. This collaboration will expand the range of ads displayed through Best Buy’s retail…
How to Conduct Effective Keyword Gap Analysis for Content Opportunities
Keyword gap analysis is a strategic approach that allows marketers and SEO professionals to identify the discrepancies between their own keyword rankings and those of their competitors. This process involves examining the keywords for which competitors rank highly but the…
How to Collaborate with Micro-Influencers for Targeted Social Media Campaigns
In the ever-evolving landscape of digital marketing, the term “micro-influencer” has gained significant traction. Micro-influencers are individuals who possess a modest yet dedicated following, typically ranging from 1,000 to 100,000 followers on social media platforms. What sets them apart from…
Data Sovereignty: A Cornerstone for E-Commerce Success
In today’s digital age, data management has become a fundamental aspect of building and sustaining a successful e-commerce business. As companies collect vast amounts of customer information, it is critical to address how that data is not only handled but…
Marks & Spencer Expands First Insight Partnership to Drive Digital Transformation
In a significant move that highlights the essential role of customer feedback in shaping retail strategies, British retail giant Marks & Spencer (M&S) has expanded its partnership with First Insight, a company specializing in voice-of-the-customer solutions. This alliance aims to…
The Future of Online Retail: Navigating the Rise of Spatial Commerce
Online retail continues to lead the charge in digitalization, with spatial commerce emerging as a groundbreaking trend that offers unique opportunities for e-commerce growth. This transformation is not just about new technologies; it’s about creating an immersive shopping experience that…
Twinset Attains 54% Increase in Ad Performance with Tealium
In the competitive arena of fashion retail, achieving a significant boost in ad performance can translate into greater market share and improved brand loyalty. Twinset, a Milano-based fashion retailer, has harnessed the power of Tealium’s customer data platform (CDP) to…
Navigating the Future of Retail: The Necessity of an Omnichannel Approach in the DACH Region
The retail landscape in the DACH region—comprising Germany, Austria, and Switzerland—is currently experiencing a dramatic transformation. With economic uncertainties looming and consumer behaviors evolving rapidly, traditional retail strategies are being put to the test. More than ever, businesses need to…
Marketing Trend: Consumers Prefer Relatability
In today’s digital landscape, businesses are encountering a new paradigm in consumer expectations. More than ever, consumers are gravitating towards brands that display relatability and authenticity. This shift is reshaping marketing strategies across various sectors, particularly in digital marketing, e-commerce,…
