How to Write Compelling Social Media Copy to Drive Conversions
To effectively communicate with our audience, we must first take the time to understand who they are. This involves delving into their demographics, interests, and pain points. By gathering data through surveys, social media interactions, and analytics, we can create…
Etsy Names New Leaders, Adds Leadership Role
Etsy, Inc. is undergoing significant leadership changes aimed at transforming the company’s growth trajectory and enhancing customer experience. These modifications come at a crucial time as the e-commerce platform seeks to build deeper connections with its users while capitalizing on…
True Religion Reboots Loyalty Program
In an ambitious move to strengthen customer relationships and drive revenue, True Religion has revamped its loyalty program, rebranding it from “True Fam” to “True Rewards.” This change marks a significant step for the renowned lifestyle apparel brand as it…
TikTok Shop Launches in Spain and Ireland: A New Era of Social Commerce
TikTok has taken a bold step into the realm of digital commerce by officially launching its TikTok Shop feature in Spain and Ireland. This strategic move represents not only TikTok’s first foray into the European e-commerce market but also sets…
Sustainable Solutions: Local Production in E-Commerce
In an age dominated by digital commerce, businesses continually seek innovative strategies to optimize operations while tackling pressing global issues like supply chain disruptions and environmental sustainability. One standout in this arena is Gelato, a company that leverages local production…
Zalando and ABOUT YOU: A Strategic Partnership to Transform the E-Commerce Landscape
In a bold move that promises to reshape the e-commerce landscape, Zalando and ABOUT YOU Holding SE have announced a strategic partnership poised to enhance shopping experiences across Europe. This collaboration brings together two of the region’s foremost e-commerce platforms,…
Building Trust: The Key to E-Commerce Success
In the competitive world of e-commerce, trust serves as the cornerstone of customer loyalty and sales performance. In a recent episode of the EGN Podcast, hosted by Efe von Thenen, Dr. Bastian Kolmsee, Chief Product Officer at Trusted Shops, illuminated…
Transforming Email Marketing: The Power of Interactive Features
In today’s digital landscape, where consumers receive hundreds of marketing emails weekly, standing out is paramount. Most emails consist of static images, basic text, and standard call-to-action (CTA) buttons—elements that often fail to capture attention. Yet, recent data shows that…
The Future of E-Commerce in the DACH Region: Startups to Watch in 2025
Germany, Austria, and Switzerland, collectively known as the DACH region, are poised for significant growth in the e-commerce sector. With Germany at the forefront, projected to reach $98.31 billion in e-commerce revenue by 2024, the region showcases a vibrant mix…
Kroger and Albertsons Merger Blocked: Implications for the Grocery Industry
The anticipated merger between grocery leaders Kroger and Albertsons has recently faced a significant setback, as a federal judge issued an injunction to halt the $25 billion deal. This decision is rooted not only in legal considerations but also in…
