Marketplace Growth: Mirakl's Record-Breaking Year in 2024
Mirakl, a leading marketplace services provider, demonstrated extraordinary growth in 2024, reporting over $10 billion in gross merchandise value (GMV) for the year. This milestone signifies not only the company’s escalating market presence but also the evolving landscape of e-commerce…
TikTok Challenges Removal Order: What It Means for Canadian Brands
In December 2024, TikTok took a significant step by announcing a removal order for its popular challenge feature within Canada. This decision emerged amidst a backdrop of growing concerns regarding content safety and the impact of viral challenges on user…
TikTok Shop Credits: A New Strategy to Boost User Engagement and Sales
In the highly competitive landscape of social media and e-commerce, TikTok is making waves with its latest initiative: TikTok Shop credits. This strategic move aims to attract new users while enhancing the shopping experience for existing ones. As more brands…
LinkedIn Shares Insight into Key Creative Trends
As businesses strive to optimize their marketing and e-commerce strategies, understanding the prevailing creative trends becomes essential. LinkedIn, as a prominent social media platform for professionals, recently highlighted key creative trends in an infographic that may inform your marketing approach,…
YouTube's Enhanced Insights and Management Tools: A Game Changer for Content Creators
YouTube has long been a cornerstone of digital marketing, particularly for brands looking to leverage video content. With its recent updates providing enhanced insights and management options for channel pages, creators now have more robust tools at their disposal to…
YouTube Previews Exciting Features for CTV
YouTube is continuously evolving to stay relevant in the fiercely competitive digital landscape. Recently, the platform announced promising new features aimed specifically at Connected TV (CTV) users. These enhancements will not only enrich user experience but also present lucrative opportunities…
Full Glass Wine Co. Strengthens Direct-to-Consumer Presence with Strategic Acquisitions
Full Glass Wine Co. is gaining significant traction in the direct-to-consumer (DTC) wine market through its recent acquisitions of Wine Access and Cameron Hughes Wine. These additions, announced this week, mark a pivotal moment for the company as it integrates…
Ferguson Enterprises Inc.: Navigating Challenges in the E-Commerce Landscape
Ferguson Enterprises Inc., a leading plumbing and HVAC distributor, is currently facing a challenging market environment as it reports its fiscal Q1 2025 results. Despite prevailing economic conditions, Ferguson has managed to post modest gains, showcasing resilience in a sector…
Snapchat Introduces Holiday Features to Enhance User Engagement
As the holiday season approaches, Snapchat has rolled out a series of new features aimed at enhancing user engagement and experience. This strategic move aligns with the growing trend among social media platforms to innovate and attract users during the…
Six Cost-Cutting Strategies for Your Business Without Sacrificing Quality
Cost savings can be an elusive goal for many businesses. The challenge lies in cutting expenses without compromising on quality or reducing workforce efficacy. For example, reducing payroll costs by letting go of employees might seem appealing, but it often…
