How to Use Influencer Marketing to Boost Your Social Media Campaigns
In recent years, influencer marketing has emerged as a powerful tool for brands seeking to connect with their target audiences in a more authentic and engaging manner. This marketing strategy leverages the reach and credibility of individuals who have established…
Navigating the Cyber 5: Strategies for E-Commerce Success
The holiday shopping season has become a crucial time for e-commerce businesses, often compared to a fiscal quarter due to its significant impact on annual sales. Justin Baer, the founder of apparel brand Collars & Co., refers to this busy…
Understanding Gen Z's Unique Gifting Preferences Ahead of the 2024 Holiday Season
As the 2024 holiday season approaches, Edible Brands has released an insightful report detailing consumer behavior, particularly focusing on the generational preferences exhibited by different age groups. Among the revelations, Gen Z stands out with distinctive shopping habits that set…
Are Marketers Prepared For An AI-Driven Future?
Just as technology continues to evolve at a remarkable pace, you may find yourself questioning whether your marketing strategies are equipped for an AI-driven future. The impact of artificial intelligence on the marketing landscape presents both exciting opportunities and significant…
Martech Evolution: Why Businesses Are Rethinking Their Tools for 2024
In today’s competitive landscape, businesses have poured billions into marketing technology (martech) systems. Yet, a remarkable 99% of them plan to update their setups in the upcoming year. This striking statistic, drawn from an Acxiom study surveying 200 marketing leaders…
Amazon Faces Holiday Logistics Challenges: What Sellers Need to Know
As the holiday shopping season approaches, Amazon, one of the world’s largest e-commerce platforms, is grappling with significant capacity challenges in its logistics centers across Europe. This situation poses potential risks for sellers relying on the marketplace for inventory management…
Is AI The Future Of Marketing Automation?
You are entering a new era where artificial intelligence (AI) is reshaping the landscape of marketing automation. This powerful technology offers unprecedented advantages in streamlining processes, enhancing customer engagement, and generating actionable insights. However, as you embrace these tools, it’s…
Holiday Surge: 3 Reasons Why Maps Bills Might Double for Retailers
As the holiday shopping season approaches, many retailers prepare for the annual surge of consumer traffic, which can increase online and in-store visitation by nearly 20%. While this spike presents significant revenue opportunities, it also brings challenges, particularly in the…
Threads Will Now Display Alternate Feeds at the Top of the Main Feed
In recent updates to social media platforms, maintaining user engagement has become more crucial than ever. One of the key features to gain attention in this landscape is the implementation of alternate feeds that dynamically shift visibility within users’ main…
Navigating the New Landscape of Gifting: Insights from Somia Farid Silber of Edible Brands
Somia Farid Silber may be newly appointed as CEO at Edible Brands, but her journey with the company has been anything but short. Since joining Edible in a full-time capacity in 2016, she has played a crucial role in rebranding…
