Consumers Ready for Online Shopping this Cyber 5
Ready or not, the holiday shopping season is fast approaching, and new insights reveal how consumers are preparing for their seasonal purchases. As we look ahead to the Cyber 5 period—from Thanksgiving through Cyber Monday—data from the National Retail Federation…
Google’s Shift in Hotel Search Results: Adapting to EU Regulations
In an effort to comply with the European Union’s Digital Markets Act (DMA), Google is set to make significant changes to its hotel search results. This initiative reflects a broader trend in the digital landscape where major tech companies must…
Threads Will Test Making the ‘Following’ Feed the Default
In the ever-changing landscape of social media, platforms continuously adapt to user behaviors and preferences. Recently, Threads, the platform inspired by Instagram, announced a test to make the ‘Following’ feed the default option for users. This strategic move could significantly…
Instagram Enhances Messaging with New Stickers and Location Sharing
In the competitive landscape of social media, platforms regularly update their features to enhance user engagement. Recently, Instagram introduced exciting updates aimed at improving the messaging experience, including new stickers and the ability to share locations in direct messages (DMs)….
YouTube Music Recap 2024: What Marketers Need to Know
In 2024, YouTube continues to solidify its dominant presence in the music streaming market. With the release of its much-anticipated annual music recap, the platform provides a wealth of insights not only for consumers but also for digital marketers and…
Where Each of the Big Social Platform Stands on External Links
In today’s digital landscape, understanding how social media platforms handle external links is crucial for marketers and businesses aiming to drive traffic and enhance their online presence. As each platform develops its policies and algorithms, businesses need to stay informed…
Inbox Ads: A Risky Bet for Snap
Snapchat has recently introduced a new advertising feature called Inbox Ads, which aims to engage users directly through their inboxes. While this innovative approach may seem promising, it also poses significant risks for the platform, advertisers, and users alike. Firstly,…
How to Use Geotargeting to Optimize Local PPC Campaigns
Geotargeting is a powerful tool in the realm of pay-per-click (PPC) advertising, particularly for businesses that operate on a local scale. It allows advertisers to tailor their campaigns to specific geographic areas, ensuring that their ads reach the most relevant…
How to Develop a Creative Ad Copy Strategy for Better PPC Results
To create effective marketing content, it is imperative to have a deep understanding of your target audience. This involves not only identifying who they are but also delving into their preferences, behaviors, and pain points. Demographic factors such as age,…
How to Choose Between Manual and Automated Bidding for PPC Campaigns
Manual bidding is a traditional approach to managing pay-per-click (PPC) advertising campaigns, where advertisers set their own bids for keywords or ad placements. This method allows for a high degree of control over how much is spent on each click,…
