TWIG Podcast: Food Delivery's Role in Living a Healthier Lifestyle
In recent conversations about food delivery services, the debate often centers on convenience versus community impact. However, as Khadijah Abdullah, Shipt’s Vice President of Economic and Social Impact, illustrates, it is possible for businesses to prioritize both objectives. In the…
Associated Food Stores Opts for Birdzi’s Customer Intelligence Platform
In a strategic move to enhance customer loyalty and engagement, Associated Food Stores (AFS) has adopted Birdzi’s customer intelligence and engagement platform. This partnership highlights a significant trend in the grocery sector, where technology plays a vital role in personalizing…
TWIG Video: Food Delivery's Role in Living a Healthier Lifestyle
In a recent episode featuring Khadijah Abdullah, the Vice President of Economic and Social Impact at Shipt, listeners are offered a compelling look into the intersection of food delivery and social responsibility. A unique role within the company, Abdullah’s position…
NFRA Reveals 2024 Golden Penguin Award Winners
The National Frozen & Refrigerated Foods Association (NFRA) has announced the winners of the highly regarded 2024 Golden Penguin Awards. These awards celebrate exceptional marketing and merchandising efforts within the frozen and refrigerated food sectors. A panel of industry marketing…
Maximizing E-Commerce Success Through Effective Conversion Rate Optimization Strategies
In the competitive landscape of e-commerce, retailers must prioritize strategies that enhance the visitor experience and boost sales. Conversion Rate Optimization (CRO) is a critical approach in achieving this goal. It involves systematically testing and improving various elements of an…
Unlocking the Potential of E-Commerce Through Effective Conversion Rate Optimization
In the competitive landscape of e-commerce, businesses often find themselves striving to improve their conversion rates. Conversion Rate Optimization (CRO) is not merely a buzzword; it is a crucial strategy that can redefine the success of online retailers. With each…
Newme Launches Revolutionary 90-Minute Fashion Delivery Service in India
In a bold move to reshape the fashion e-commerce landscape, Newme, a fashion-tech brand launched in 2022, has introduced a groundbreaking 90-minute delivery service for its expansive collection of over 6,000 fashion items. Catering specifically to the dynamic and fast-paced…
Samir Kumar Set to Lead Amazon India Amidst Growing Competition
In a significant strategic shift, Amazon executive Samir Kumar is poised to replace Manish Tiwary as the head of Amazon India, following Tiwary’s resignation after an impressive eight-year tenure. This move comes at a crucial juncture, as competition in the…
Purplle Registers 43% Revenue Growth in FY24, Shrinks Loss by 46%
In an impressive turnaround, beauty retailer Purplle has reported a substantial 43% increase in revenue for the financial year ending March 31, 2024, reaching a total of Rs 680 crore, up from Rs 475 crore in FY23. This growth comes…
eGrowcery Applies AI to Transaction Data and Dietary Profiles
In today’s competitive retail environment, personalized shopping experiences are paramount for driving sales and enhancing customer loyalty. eGrowcery, an innovative developer of a white-label e-commerce platform for the retail food industry, has recently released a powerful feature that leverages artificial…
