CRO Commander: Conversion Rate Optimization Tools & Strategies for Marketers

Empowering Marketers with Advanced Conversion Rate Optimization Tools and Data-Driven Strategies to Maximize Growth, Improve User Experience, and Drive Sustainable Results

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The Best Places to Work in Retail

In a rapidly changing retail landscape, creating a positive workplace culture stands out as a critical factor for success. The 2024 Fortune Best Workplaces in Retail List, compiled by Great Place to Work, highlights several companies that have excelled in…

Grocery Inflation Flat, But Issue Still Bumpy

As grocery prices remain a focal point of discussion—especially highlighted during the recent presidential debate on September 10—the latest statistics from the Bureau of Labor Statistics (BLS) present a mixed bag. The overall Consumer Price Index (CPI), a primary measure…

# A Fresh Start for Fresh Thyme

As Fresh Thyme Market celebrates its 10th anniversary, the company’s leadership team is focusing on a theme that resonates deeply with their mission: community. This year, the Illinois-based retailer is not just thinking about cake for the celebrations but how…

Campbell’s to Drop ‘Soup’ From Company Name

In a significant shift, Campbell Soup Company is set to remove the word “soup” from its name, transitioning to The Campbell’s Company, pending shareholder approval in November. This move aligns with the company’s transformation strategies, reflecting an expanded portfolio beyond…

Hungyroot Develops Its Own Smart Cart

In an era where technology increasingly influences consumer behavior, Hungryroot, a wellness-focused grocery service, has taken a significant leap forward with the launch of its SmartCart. This innovative endeavor claims to be a first-of-its-kind AI system, revolutionizing how people approach…

KROGER IN COURT: Are FTC’s Arguments Flawed?

The ongoing trial in Portland, Oregon, focusing on the proposed $24.6 billion merger between Kroger Co. and Albertsons Cos., has stirred considerable debate about competition in the grocery market. On September 10, various arguments were presented, with the Federal Trade…

Thrive Market Debuts Retail Media Network Powered By Instacart

Thrive Market, a prominent online grocery retailer, has recently announced the launch of a retail media network in collaboration with Instacart, the well-known grocery technology company. With a rapidly expanding membership base of over 1.5 million, Thrive Market aims to…

King’s Hawaiian® Launches Irresistible Original Hawaiian Sweet Soft Pretzel Bites

In an exciting development for snack enthusiasts, King’s Hawaiian® has officially launched its new Original Hawaiian Sweet Soft Pretzel Bites, further expanding its renowned product line that has delighted consumers for nearly 75 years. According to Raouf Moussa, Vice President…

The Next 4 Years at Ahold Delhaize USA

In May 2024, Ahold Delhaize introduced the “Growing Together” strategy, establishing ambitious growth and investment horizons aimed for 2028. This initiative emphasizes a multi-stakeholder approach, aligning the needs of customers, employees, and societal expectations, as outlined by CEO Frans Muller…

Boosting Your E-Commerce Success: Key Strategies for Higher Conversion Rates

In the world of e-commerce, standing out among countless competitors is a challenge. With consumers increasingly turning to online shopping, optimizing your website for conversions has never been more crucial. Conversion rate optimization (CRO) is the process of enhancing different…