Over 50% of German online sales via marketplaces
Last year, more than half of all online sales in Germany were generated on marketplaces. Additionally, 55 percent of online sales in that country were carried out on smartphones. This corresponds to almost 47 billion euros in sales.
Monta expands into the United Kingdom
Dutch fulfillment company Monta has opened a warehouse in the United Kingdom. This is the company’s third international expansion. Six months ago, it entered Belgium.
Zalando revenue decreases, profitability improves
Online fashion platform Zalando has released its financial results for the first quarter of this year. Its revenue decreased 0.6 percent, to 2.2 billion euros. In 2023, the revenue in the first quarter came to 2.3 billion euros. However, the…
Cross-border ecommerce reached 237 billion euros
The online European cross-border market reached a turnover of 237 billion euros in 2023. This is an increase of 32 percent compared to the year before. European online stores generated 107 billion euros in cross-border turnover.
Vinted revenue was 596 million euros in 2023
Second-hand fashion marketplace Vinted generated a revenue of 596.3 million euros last year. This was an increase of 61 percent compared to 2022, when the platform generated 370.2 million euros. It has also reached profitability.
IAB Europe releases retail media measurement standards
The Interactive Advertising Bureau (IAB) Europe has published its measurement standards for retail media in Europe. This gives brands a framework to measure the effectiveness of their digital advertising campaigns. It is a first step in IAB Europe’s plans to…
Unlock marketing efficiency: The essential guide to martech stack optimization
Marketing technology is the backbone of marketing operations, enabling organizations to efficiently and effectively manage campaigns, analyze data and engage customers. However, as the martech landscape evolves, your stack must remain optimized for maximum efficiency and effectiveness. Here is why and…
Brian McKenna: Spotlight on the expert
Brian McKenna is the VP of CRM at DMi Partners, a Philadelphia-based marketing agency. As you’ll see, he kind of stumbled into a job and career he loves. In addition to being an email marketing savant, Brian has long been…
Beyond the tech: Mastering customer data with a modern approach
When many organizations contemplate the path forward for their martech stack, they quickly embrace a modern data stack as the foundation. They are anchored on a Cloud Data Warehouse and use tools and technologies that can scale and have interoperability…
Modern email marketing: Data privacy, bulk email restrictions and more
Developing an effective email marketing strategy requires being aware of the constant change while continuing to strategize around the best way to bring value to your audience. Among the areas of change: Data privacy regulations, which remain a patchwork on…
