CRO Commander: Conversion Rate Optimization Tools & Strategies for Marketers

Empowering Marketers with Advanced Conversion Rate Optimization Tools and Data-Driven Strategies to Maximize Growth, Improve User Experience, and Drive Sustainable Results

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Manufacturer Wabash sees a long-haul future for its B2B equipment marketplace

One of North America’s largest producers of semi-trailers and liquid transportation systems is getting into the B2B equipment marketplace business. Wabash designs, manufactures and services a diverse range of products. Those offerings include: Dry freight and refrigerated trailers Flatbed trailers…

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Asos loses 18 percent in turnover and echoes Shein

Asos has suffered a significant loss in turnover, down by 18 percent in the first half of its fiscal year. The British pure online player has taken drastic measures and believes that, partly due to faster production processes, it will…

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Stanley cup maker’s president Terence Reilly rejoining Crocs to lead Heydude

Crocs will welcome back Terence Reilly, the company’s namesake brand’s former chief marketing officer, to become executive vice president and president of the Heydude footwear brand. The company announced Reilly’s return on April 16, noting that he will step into…

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Study: Black Friday app installs aren’t worth the acquisition cost

Black Friday is the top day for online shoppers to install an app — double the daily average rate of installation in October, according to a new study from Airship, a mobile app development and engagement vendor. And if shoppers…

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Kaufland increases seller fees

German online platform Kaufland is changing its seller fees by the end of this month. In most product categories, the fees either increase of decrease one percent. However, fees for small household appliances will increase more.

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Italian ecommerce worth 80.6 billion euros in 2023

Online sales in Italy are estimated at 80.55 billion euros in 2023. This is an increase of 27.14 percent compared to a year before. On average, Italian online stores grew almost 29 percent in terms of turnover.

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Germans return 11% of online purchases

Online shoppers in Germany return 11 percent of all of their online purchases. The younger generations in the country return items more often than older ones. They mostly return items because the size does not fit or because the product…

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Artificial Intelligence and the Retail Personalisation Revolution

AI-powered retail personalisation is stepping up. Aiming for true one-to-one custom experiences, the industry leans into predictive AI, driven by robust data, to stay competitive.

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Adobe reveals new AI-powered mobile app, Adobe Express

Adobe unveils its AI-powered mobile content creation app, Adobe Express, optimising social content creation with innovative features like Text to Image and Generative Fill.

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Adobe reveals new AI-powered mobile app, Adobe Express

Adobe unveils its AI-powered mobile content creation app, Adobe Express, optimising social content creation with innovative features like Text to Image and Generative Fill.