Marketo March 2024 release: Focus on Dynamic Chat Conversation Flow
Adobe Marketo closed out Q1 with a relatively light release primarily focused on Dynamic Chat Conversational Flow enhancements. Let’s dig in. Advanced Conversational Flow logic You are now able to add multiple fields to a single targeting choice within a…
AI-powered martech releases and news: March 21
Right now we’re using AI to detect AI-generated content, AI to generate content that will avoid AI-detectors and AI to review the work of AI researchers. At the same time, OpenAI’s chatbot store is filling up with spam created by…
Beekman 1802 sales in 2023 benefit from holiday growth, Ulta partnership
Skin care is becoming a bigger category for holiday sales, according to Beekman 1802 CEO Jill Scalamandre. “It used to be body and fragrance, fragrance numero uno, then would come body, and then hair and then skin,” Scalamandre told Digital…
Laying the groundwork for AI in MOps: How to get started
As artificial intelligence technologies rapidly advance, marketing teams are tasked with integrating these powerful tools into their existing operations. However, this transition can be daunting, especially if your MOps function was established before the rapid rise of AI. In this…
Digital advertisers still looking for recipe to thrive in cookieless world by Stirista
Marketers can’t call Google’s bluff anymore. The company finally removed cookies for 1% of Chrome users (or around 30 million people) back in January. And as the conversation around PAIR, Google’s new identity solution that allows publishers and advertisers to…
Guitar Center brings in PetSmart and Target alumna to lead merchandising
Effective immediately, musical instrument retailer Guitar Center has appointed Kristin Shane as its new executive vice president, chief merchandising and marketing officer. Shane will report directly to Guitar Center CEO Gabe Dalporto, according to a March 19 statement. She “will…
Macy’s enters talks with Arkhouse on takeover offer
Macy’s is in talks with Arkhouse and Brigade Capital over its previously rejected takeover offers. The department store opened its books to Arkhouse in a confidential agreement that allows the parties to share private commercial information, Reuters first reported March…
‘Dune: Part Two’ Is a Religious Experience
Denis Villeneuve’s new “Dune” film has won over longtime fans of Frank Herbert’s novel. Still, some purists might need to adjust their expectations. The post ‘Dune: Part Two’ Is a Religious Experience appeared first on WIRED.
Amazon India to revise seller fees from April 7
Prices may rise for beauty, personal care products as marketplace major revises charges for merchants
Walmart-backed tech firm Ibotta files for US IPO
The Denver-based company, which counts PepsiCo, Nestle and Coca-Cola among its more than 850 clients, did not disclose the size of the offering. Its revenue grew 52% year-on-year to $320 million in 2023 while net income margin grew 12%, the…
