CRO Commander: Conversion Rate Optimization Tools & Strategies for Marketers

Empowering Marketers with Advanced Conversion Rate Optimization Tools and Data-Driven Strategies to Maximize Growth, Improve User Experience, and Drive Sustainable Results

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India's Festive Sales: The Rise of Affordable Fashion and Premium Electronics

As India enters the vibrant festive season, online sales have intensified with significant contributions from affordable fashion and high-end electronics. According to recent findings by Redseer Strategy Consultants, private consumption, particularly in rural areas, has increased markedly, driving a surge…

The Future of E-Commerce: Strategies for Enhanced Conversion Rates

In the fast-paced world of e-commerce, understanding the art and science of conversion rate optimization (CRO) has never been more crucial. According to a report from Statista, global e-commerce sales are projected to reach $6.54 trillion by 2023. However, simply…

Zepto in Talks with Indian Family Offices to Raise $100-150 Million

Quick commerce startup Zepto is in negotiations with Indian family offices, including the Motilal Oswal Group, to secure an additional $100-150 million in funding. This new round is expected to significantly increase Zepto’s total funding to over $1.5 billion within…

Licious Narrows FY24 Net Loss by 44%, Revenue Down 8% to Rs 685 Crore

Bengaluru-based Licious, a key player in the meat and seafood home delivery service, reported a significant narrowing of its net loss for the fiscal year 2024, achieving a reduction of 44% to Rs 294 crore. Despite this encouraging news, the…

Fareway Unveils New Private Label Geared Toward Busy Parents

In today’s fast-paced world, convenience is often a top priority for busy families, driving grocery stores to rethink their product offerings. Fareway, a family-owned grocery chain, recognized this demand and has recently launched a new private label brand called Truly…

Wakefern Acquires Di Bruno Bros. Portfolio of Products

Wakefern Food Corp. has made a significant move in the specialty foods market by acquiring the Di Bruno Bros. portfolio of products. This acquisition is poised to enhance Wakefern’s offerings and strengthen its presence in the gourmet food sector. Di…

The Pickle Factory: A New Destination for Fermented Food Lovers

On Saturday, October 19, Olive My Pickle brings its unique approach to fermented foods to Jacksonville, Florida, with the grand opening of its first physical store, The Pickle Factory. Located at 5913 St. Augustine Road in the city’s Lakewood neighborhood,…

Hy-Vee Offers More Welcoming Experience for People Living With Dementia

In a significant step toward inclusivity in retail, Hy-Vee, a prominent Midwestern grocery chain, has launched a new program aimed at enhancing the shopping experience for individuals living with dementia. In partnership with Dementia Friendly Iowa, this initiative seeks to…

EXCLUSIVE: How Amazon’s Grocery Strategy Is Showing Up in Prime Events

In recent months, Amazon has made remarkable strides in transforming its sales events into phenomenon-driven retail experiences. The recent Prime Big Deal Days, held on October 8 and 9, was marked as the largest October shopping event on record, demonstrating…

Nearly Half of Consumers Say Inflation, Grocery Prices Will Impact Voting Decisions

As the 2024 U.S. presidential election approaches, inflation and grocery prices have taken center stage in the minds of American voters. A recent survey conducted by retail media platform Swiftly reveals that a significant number of consumers are closely watching…