Instacart and Roku Expand Advertising Partnership
In an exciting development for the world of digital marketing and e-commerce, grocery technology company Instacart and TV streaming platform Roku have significantly broadened their partnership. This collaboration aims to enhance the advertising landscape for consumer packaged goods (CPG) companies,…
EXCLUSIVE: How Amazon is Focusing on the Easy Button for Grocery
In today’s fast-paced society, the act of grocery shopping has become increasingly intricate. With a staggering variety of products, brands, and pricing options, consumers find themselves overwhelmed by choice. Anand Varadarajan, Amazon’s VP of product technology for worldwide grocery stores,…
Maximizing E-Commerce Success: The Power of Conversion Rate Optimization
In today’s competitive digital landscape, e-commerce businesses must leverage every available tool to stand out. One of the most effective yet often underutilized strategies is Conversion Rate Optimization (CRO). Understanding CRO and implementing effective strategies can significantly boost sales and…
Online Shopping Returns to Growth in Europe Amid Fierce Competition
The online shopping landscape in Europe is experiencing a renaissance, boosted by recovering consumer confidence and stiff competition from budget-friendly platforms such as Temu. According to a recent report by Ecommerce Europe, the region’s e-commerce turnover is projected to reach…
Myntra Concludes Festive Sale with 1.5 Million New Customers
The festive season is a pivotal time for retailers, serving as a crucial period to bolster sales and expand customer outreach. Myntra’s recent Big Fashion Festival (BFF) sale has set a remarkable precedent in this regard. The fashion and lifestyle…
Quick Commerce Companies Under Scrutiny for Not Displaying Expiry Dates
The rapid growth of quick commerce platforms in India has transformed the grocery shopping experience, providing consumers with the speed and convenience of on-demand deliveries. However, this surge comes with its share of challenges, particularly regarding consumer transparency and safety….
Amazon India Partners with Startup India to Boost E-Commerce for Startups
Amazon India has recently announced a strategic partnership with Startup India, facilitated by the Department for Promotion of Industry and Internal Trade (DPIIT), aimed at fostering growth among Indian startups through enhanced e-commerce integration. This collaboration marks a significant step…
Amazon Offers Seamless Grocery Shopping Across Its Online and Physical Stores
Amazon is transforming the grocery shopping experience by integrating its online and physical store offerings. The e-commerce giant has unveiled several strategies aimed at making grocery shopping faster and more convenient for consumers. Here’s a closer look at three significant…
TWIG Podcast: Shipt Gives Consumers Something to Talk About on Social Media
In the fast-paced world of e-commerce, companies are continuously seeking innovative strategies to engage consumers. Shipt’s Chief Marketing Officer, Alia Kemet, recently shared insights on this topic during a TWIG podcast episode, emphasizing the critical role of social media in…
TWIG Video: Shipt Gives Consumers Something to Talk About on Social Media
In the fast-paced world of e-commerce and digital marketing, staying relevant and engaging with consumers is crucial, especially for a company like Shipt, which has been redefining grocery delivery services. Alia Kemet, the Chief Marketing Officer of Shipt and a…
