Topco’s Basket and Bushel has partnered with the Tennis Channel to enhance brand visibility and engage consumers in a unique way. This collaboration offers shoppers a chance to win a vacation to the prestigious Cincinnati Open in 2025 while also introducing them to healthy eating through athlete-inspired recipes.

Boyd Irving, VP of exclusive brands for Associated Food Stores and a Topco member, expressed enthusiasm about the partnership, stating, “We’re excited to highlight all of the fresh fruits and vegetables available with Basket & Bushel.” This initiative aligns perfectly with the increasing consumer demand for healthy food options.

The launch features new recipes crafted in collaboration with tennis pros Bianca Andreescu and Shelby Rogers, showcasing dishes like Goat Cheese Zucchini Bake and Blackberry Glazed Grilled Chicken. These recipes not only promote nutritious eating but also connect lifestyle with sports, appealing to a broad audience.

To participate in the excitement, shoppers can enter a sweepstakes to win a three-night stay in Cincinnati, VIP seats for two days of the tournament, and round-trip airfare. The Chicago-based Cincinnati Open, the longest-running professional tennis tournament in the U.S., will be held from August 11-19, 2024.

Consumers can visit secondservesweeps.com before August 19, 2024, to submit their entries. As the sweepstakes winner will be announced on August 21, this partnership effectively combines brand promotion with consumer engagement, enhancing the appeal of Basket and Bushel in the competitive grocery market.