Frontier Produce, a prominent produce distribution company based in Tulsa, Oklahoma, has officially joined the FreshEdge family, bolstered by support from Wind Point Partners, a Chicago-based private-equity firm. This acquisition marks a significant step in FreshEdge’s expansion strategy, reinforcing its commitment to the fresh food distribution sector.
For over thirty years, Frontier Produce has been a trusted supplier of high-quality fruits, vegetables, proteins, dairy, and specialty products across various foodservice establishments in Oklahoma and southwest Missouri, including restaurants, hotels, and schools. The company operates from three facilities, with a combined warehouse space exceeding 80,000 square feet.
This strategic acquisition enables FreshEdge to enhance its operations, now boasting more than 1.3 million square feet of warehouse space across 35 facilities, supported by a fleet of over 1,100 trucks. FreshEdge CEO Steve Grinstead expressed confidence in Frontier’s established reputation for customer service, noting that their values align perfectly with those of FreshEdge.
Current Frontier Produce President Rob DeWitt reaffirmed the company’s commitment to maintaining its premium service and quality as part of this new chapter. The integration of Frontier Produce into FreshEdge’s broader network—already including notable entities like Western Sky Produce—positions the company for substantial growth and operational efficiency.
With FreshEdge’s footprint now extending across 25 Midwestern and southeastern states, this acquisition reflects a noteworthy trend in the fresh food distribution industry, emphasizing the importance of strategic mergers and acquisitions to meet the growing demand for quality food products. Frontier Produce stands as FreshEdge’s seventh acquisition since Wind Point’s initial investment in 2022, marking an exciting era for both companies.