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Haribo Taps Shirley Ulrich as SVP of Sales

Shirley Ulrich has joined the U.S. management team, bringing her industry expertise to guide the growth of gummi products. With a robust track record in the consumer goods sector, Ulrich is set to enhance strategic digital marketing initiatives and drive e-commerce success.

Her experience will play a crucial role in leveraging SEO, social media, and content marketing to boost online visibility and sales. Ulrich aims to optimize product listings, improve customer engagement, and implement data-driven marketing strategies.

As the gummi market continues to expand, her leadership will ensure the brand remains competitive and responsive to digital trends. Stay tuned for more updates on how Shirley Ulrich plans to sweeten the future of gummi products!