Harris Teeter is set to expand its footprint in North Carolina with the opening of a new store in Apex on November 12 at 4 p.m. This event promises to attract not just shoppers, but community members looking to enjoy a festive occasion featuring free food samples, live music, bar events, and even a glimpse of the famous Oscar Mayer Wienermobile.
Located at 2810 Teachey Place, the new Harris Teeter store will introduce several offerings aimed at enhancing the shopping experience. The store will feature a Fresh Foods Market, which includes store-made pizza, subs, sushi, and a diverse Asian and American hot bar. Such offerings reflect a growing trend among supermarkets to provide ready-to-eat meals, catering to the busy lifestyles of consumers today.
In addition to its extensive food options, the Apex location will house a full-service Starbucks, enabling shoppers to grab their favorite coffee while they shop. The meat and seafood departments will feature an expanded selection, including store-made burgers, sausages, and lobster rolls, emphasizing the store’s commitment to offering high-quality fresh foods.
A craft wine and beer bar will also be a part of the new store, aligning with the increasing demand for local and artisanal beverages among consumers. Furthermore, a greater variety of organic and specialty produce will be available, together with an enhanced floral department, which underscores Harris Teeter’s focus on freshness and quality.
Convenience is also key to the new location, which includes a pharmacy and a drive-through pickup service for online orders. This combination of convenience and quality could draw in more shoppers who prioritize efficiency alongside their shopping experience.
As part of its grand opening festivities, Harris Teeter will introduce a new Fuel Center at this location. To entice customers, several fuel specials will be offered, including double fuel points from November 12 to February 4, a 40-cent discount on fuel from November 15 to November 17, and a 20-cent discount from November 18 to December 10. Additionally, transferring a pharmacy prescription by February 28 will earn customers 1,000 free fuel points, which adds an attractive incentive for those in need of pharmacy services.
Danna Robinson, Harris Teeter’s director of corporate affairs, expressed enthusiasm for the new store. “Harris Teeter loves this community, and we’re eager to offer shoppers more convenient access to a variety of high-quality fresh foods at a great value, right where they live, work, and play,” she stated. Such community engagement is vital in a retail landscape that increasingly values local connections.
The store will maintain regular hours from 6 a.m. to 11 p.m., making it convenient for early risers and night owls alike. The new location builds on Harris Teeter’s established presence in the region, which includes over 250 stores and 70 plus fuel centers throughout North Carolina, South Carolina, Virginia, Georgia, Maryland, Delaware, Florida, and Washington D.C.
Harris Teeter, a subsidiary of The Kroger Co., employs around 36,000 associates. The company has recently secured the number four spot on Progressive Grocer’s 2024 list of the top food and consumables retailers in North America, reinforcing its status as a significant player in the grocery market. This new Apex store signifies not just growth for Harris Teeter but also a reflection of the grocery chain’s commitment to meeting the needs of its customers through innovations in both products and services.
In conclusion, the opening of the new Harris Teeter in Apex is more than just the launch of another store; it’s a strategic effort to solidify the grocery chain’s standing within local communities, enhance consumer convenience, and keep pace with the evolving preferences of shoppers. The array of offerings—from fresh foods to pharmacy services—demonstrates an understanding of today’s consumer needs, making it a welcome addition to Apex residents.
