Three Rivers Market in Knoxville, Tennessee, is not just any grocery store; it epitomizes the cooperative model in action. Since its inception as a buying club in 1981, it has evolved into a thriving co-op that prioritizes local sourcing and community support. General Manager Fadi Aboush emphasizes their commitment to local farmers and producers, highlighting partnerships with at least ten specialized local farms. These collaborations ensure that customers receive fresh and healthy food while also bolstering the local economy.

The co-op’s marketing approach reflects its cooperative ethos. Signage in-store prominently features local farmers’ names, providing customers with a transparent connection to the products they purchase. With growing consumer interest in organic and natural foods, Three Rivers Market has seen significant membership growth, attracting shoppers from near and far, including students from the nearby University of Tennessee.

In a bid to cultivate future farmers, the co-op is launching a new initiative that provides aspiring farmers with training, land, and microloans. This forward-thinking approach not only empowers local agriculture but also strengthens community ties. Membership is open to the public, inviting individuals to invest in their neighborhood grocery store. Located at 1100 N. Central Street and open daily, Three Rivers Market stands as a model for sustainable grocery practices, proving that cooperation can lead to success in both community wellbeing and business.