Ibotta has announced a new strategic partnership with Instacart, aimed at enhancing savings for online grocery shoppers. This collaboration will enable Instacart users to access Ibotta’s extensive catalog of digital coupons directly through the Instacart app and website. As part of the Ibotta Performance Network (IPN), this initiative promises to offer a greater selection of timely and relevant discounts, positioning Ibotta as Instacart’s primary third-party coupon provider.

The partnership opens new avenues for consumer packaged goods (CPG) brands, allowing them to effectively reach millions of consumers across Instacart’s vast marketplace, which encompasses over 1,500 retail banners and more than 85,000 stores in North America. Bryan Leach, Ibotta’s CEO, emphasizes the benefit of leveraging real-time measurement capabilities to deliver targeted promotions to consumers at crucial decision points.

Chris Rogers, Instacart’s Chief Business Officer, highlights the company’s commitment to enhancing value for consumers and its CPG partners. With the U.S. grocery industry projected to reach $1.5 trillion—a 5.6% growth—this collaboration is timely, especially as digital coupon usage is surging. Recent trends illustrate that consumers increasingly favor digital solutions over traditional paper coupons, making this partnership especially relevant.

Ibotta’s offers are set to launch on Instacart’s platform later this year, marking a significant advancement in the realm of grocery shopping and digital savings for consumers.