Inmar Intelligence has significantly reinforced its partnership with Northeast Grocery Inc. (NGI), the umbrella organization for Price Chopper/Market 32 and Tops Markets LLC. This collaboration will introduce the Northeast Grocery Shopper Link, an innovative omnichannel retail media network designed to elevate advertising and media strategies across nearly 300 NGI stores in the Northeastern United States.
Since initiating their relationship in 2012, Inmar Intelligence and NGI have pioneered numerous digital coupon and media initiatives, including the successful Tops Shopper Link launched in 2021. The expanded partnership now incorporates Inmar’s Managed Service and Self-Service buying models. Notably, the Self-Service Offer Media tool enables advertisers to quickly initiate offsite media campaigns, enhancing the visibility of digital coupons with ease.
Diane Colgan, Senior Vice President of Marketing at NGI, expressed enthusiasm about the collaboration, highlighting its alignment with customer value and engagement. The program is designed to foster direct connections between brands and consumers, adaptable for stakeholders of any scale.
This partnership emphasizes NGI’s dedication to improving digital media offerings and signifies progress in digital engagement strategies. With robust analytical tools providing real-time campaign performance tracking, advertisers can tailor their approaches based on shopper insights, ensuring a fluid consumer experience.
As Rob Weisberg, president of Inmar MarTech Solutions, noted, the goal is to enhance the shopping journey through innovative solutions while providing meaningful savings for shoppers. This initiative is expected to significantly benefit both advertisers and the end consumers who rely on NGI’s diverse supermarket offerings.
With its base in Schenectady, NY, Northeast Grocery Inc. operates a vast network of supermarkets across multiple Northeastern states and ranks as one of the top food retailers in North America, further emphasizing the impact of this strategic partnership.