Kroger’s Dallas division has made a significant investment in the North Texas community by opening its latest Kroger Marketplace in Melissa, Texas. Officially inaugurated as the first new store in North Texas since 2019, this impressive 123,000-square-foot facility has cost the company $36 million. The new store proudly showcases its status by offering over 35,000 fresh and affordable products, making it a landmark addition for local shoppers.
Strategically located at 2721 Sam Rayburn Highway, the Kroger Marketplace represents a notable development in a city that is recognized as one of the fastest-growing areas in Texas. Keith Shoemaker, president of Kroger’s Dallas division, remarked, “We recognize Kroger’s unique role in the communities we serve. As an employer, grocery retailer, health care provider, and more, we have a responsibility to create positive change and deliver on our purpose to Feed the Human Spirit.”
One of the store’s standout features is its diverse range of amenities designed to cater to various customer needs. These include a Starbucks kiosk, a Murray’s Cheese counter, an expansive fuel center with 18 fueling positions, and a grab-and-go kiosk stocked with beverages and snacks. Additionally, the marketplace houses a full-service grocery section, pharmacy, and a variety of general merchandise — from outdoor living products to home goods, apparel, and toys. The breadth of offerings ensures that customers can fulfill multiple shopping needs in one convenient location.
Kroger further enhances its commitment to the community by creating over 300 new local jobs within this marketplace. Such job creation is vital as it contributes to economic growth in the area and provides employment opportunities for residents.
Facing Competition
However, competition is poised to increase in the region. Just six miles from the Kroger Marketplace, Texas-based H-E-B is in the midst of constructing its own grocery store. This new H-E-B store, which began its construction in January, will cover an impressive 131,000 square feet. Planned features include a full-service pharmacy equipped with a drive-thru, a True Texas BBQ restaurant with a drive-thru, and an emphasis on curbside and home delivery services. The expected opening year for H-E-B is 2025, signaling a rapidly changing retail landscape in North Texas.
As part of its grand opening celebrations, Kroger has also taken steps to give back to the local community. Contributions have been made to several hunger relief organizations in the area, including North Texas Feed the Need, Feed My Sheep, and Grace Place Food Pantry. These donations align with Kroger’s Zero Hunger Zero Waste social impact plan, demonstrating the company’s commitment to making a positive social and environmental impact. Furthermore, Kroger has supported the local Melissa High School by contributing to its Marching Band, Jazz Ensemble, Athletic Department, and Cheer Team, reinforcing its role as a community partner.
A Major Player in Retail
Kroger is a formidable player in the North American grocery market. With nearly 420,000 associates serving over 11 million customers daily across various digital and retail platforms, Kroger continues to maintain a robust market presence. Recently, Kroger was ranked No. 4 on The PG 100 list of the top food and consumables retailers in North America. Recognized as one of the Retailers of the Century by Progressive Grocer, the company is in a strong position to face competition despite the influx of new stores in the area.
The opening of the Kroger Marketplace in Melissa is not just about expanding the company’s footprint; it is also about enhancing the shopping experience for local residents while providing essential services and community support. As Kroger looks to the future, its ability to adapt and respond to local needs will play a crucial role in its ongoing success in the North Texas market.
In conclusion, while challenges lie ahead with competitors like H-E-B entering the landscape, Kroger’s investment in community welfare, comprehensive services, and a unique shopping experience should allow it to thrive in this dynamic environment.
