Natural Grocers recently announced an exciting partnership with the Rodale Institute, a prominent nonprofit focused on advancing regenerative organic agriculture. This initiative aligns well with the mission of Natural Grocers, which emphasizes health and sustainability through organic products. During Organic Month this September, the retailer aims to raise $100,000 for Rodale Institute, showing its commitment to organic farming and consumer education.

Throughout the month, customers can help contribute to this fundraising goal through various activities. For instance, Natural Grocers will donate $1 for every limited-edition Organic Month reusable bag sold and $2 for each Ladybug Zip Pouch purchased. Additionally, shoppers can make direct donations at the checkout, with options at $1, $5, or $10. These fundraising efforts are a crucial step in developing future organic farming leaders while supporting the Rodale Institute’s many farmer training programs.

Raquel Isely, Natural Grocers’ Vice President of Marketing, expressed her excitement about the partnership, highlighting that Rodale Institute has been a leader in organic agriculture for over 75 years. The collaboration is expected to drive change in farming practices and promote organic food production globally. This partnership is more than just a financial initiative; it aims to promote deeper customer engagement with organic practices by providing educational resources, discounts, recipes, and giveaways centered on regenerative agriculture.

While U.S. organic sales have skyrocketed to nearly $70 billion annually, it’s alarming to note that less than 1% of U.S. cropland is certified organic. The Rodale Institute is responding to this crisis by training a new generation of organic farmers. Annie Brown, VP of Development at Rodale Institute, pointed out a pressing need for more organic farmers, especially as many current farmers approach retirement age. The Rodale Institute’s training programs, including the Rodale Institute Farmer Training (RIFT) and Veteran Farmer Training (VFT), provide immersive education in both the classroom and field.

Participants in these training programs gain a well-rounded understanding of organic agricultural practices. Each year, selected students engage with master trainers to cultivate organic produce that is later distributed through farm shares and local farmers markets. They also learn essential skills such as business management, digital marketing, and soil health—all of which are vital for success in the organic farming arena.

Natural Grocers stands firm on the principle of selling only Certified Organic Produce, ensuring that all products adhere to rigorous organic standards. All 169 Natural Grocers locations are Certified Organic Food Handlers, inspected annually to maintain compliance with organic regulations. This certification reflects the retailer’s larger mission: to be a national leader in organic advocacy.

In addition to fundraising, Natural Grocers is promoting discounts from Sept. 6 to Sept. 28 on selected items, reflecting its commitment to sustainable practices. Customers can also enjoy up to 55% off storewide from Sept. 12 to Sept. 14. These initiatives not only encourage customers to shop sustainably but also foster more profound community engagement about the importance of organic products.

Family-owned and operated, Natural Grocers is already known for its commitment to high-quality organic foods. Ranking No. 95 on Progressive Grocer’s 2024 list of North America’s top food and consumable retailers, the company highlights the importance of supporting sustainable agricultural practices through partnerships like the one with the Rodale Institute.

In conclusion, Natural Grocers’ partnership with the Rodale Institute represents a significant step toward promoting organic farming and educating consumers on the benefits of regenerative agriculture. By raising vital funds and offering substantial educational resources, this collaboration not only shapes the future of organic agriculture but also empowers a new wave of farmers dedicated to sustainable practices. Support your local Natural Grocers this September and contribute to a healthier planet.