Preferabli Expands Curation Team

Preferabli, a New York-based AI-driven product discovery and recommendation software provider, is enhancing its offerings by expanding its curation team with the addition of Matthew Rose as a cheese curation analyst. Rose brings extensive experience from his previous role as lead cheesemonger at Fairfield Cheese Co., combined with dual accreditations as an American Cheese Society Certified Cheese Professional and a Certified Cheese Sensory Evaluator.

Pam Dillon, co-founder of Preferabli, highlighted the importance of Rose’s expertise, stating, “Matthew brings a layer of expertise to the enterprise that will accelerate our reference points and customer solutions for cheese.” This expansion follows Preferabli’s recent efforts to diversify beyond wine and spirits to include cheese, a sector that continues to grow rapidly.

Rose emphasized his enthusiasm for the new role, noting, “I am delighted to join the Preferabli team and share decades of one-on-one sensorial tasting experience.” His insights are expected to guide consumers in selecting the perfect cheeses, much like their wine and spirit offerings, which can be daunting due to the variety available. As the platform leverages its unique “Sensorial AI” technology, it also aims to enhance sales through tailored cheese pairings with adult beverages.

This strategic move could significantly boost consumer engagement and enhance the purchasing experience in a competitive market. Businesses utilizing Preferabli’s software can look forward to improved sales strategies and better customer satisfaction in a diverse culinary landscape.