The demand for avocados in the United States shows no signs of slowing down. According to the latest economic report from the Avocado Institute of Mexico, which was compiled in conjunction with Texas A&M University, the United States imported over 2.4 billion pounds of Mexican Hass avocados from July 2023 to June 2024. During this period, per capita consumption reached an impressive 9.2 pounds, and household penetration climbed to approximately 70%.

Ana Ambrosi, the Senior Director of Corporate Communications and Public Relations for Avocados From Mexico (AFM), highlighted the significance of these trends during a recent webinar. She stated, “Avocado imports from Mexico to the United States are a growth engine that delivers economic output, jobs, and trade benefits for both countries.” Notably, the report reveals that avocado imports generated about $7.5 billion in economic output for the U.S., demonstrating a staggering growth of 340% over the past decade.

Examining the context of U.S.-Mexico trade relations, the avocado industry stands as a critical sector that exemplifies economic collaboration. Although discussions about potential North American tariffs are ongoing, avocado producers remain optimistic about their relationship with U.S. suppliers and the economic opportunities it brings. Ambrosi further commented, reflecting on the potential impact of tariffs, “Because of our affiliation with the USDA, we can’t comment on the possibility of tariffs, but I can say that this is a very positive story of how trade really works for both countries.”

In a similar vein, Ron Campbell, Executive Director of the Mexican Hass Avocado Importers Association (MHAIA), reinforced the advantages of this bilateral trade. He emphasized that the new data illustrates the economic benefits provided by avocados and confirmed the importance of maintaining robust trade ties between the two nations.

Beyond the general growth figures, this report unveiled several notable insights into avocado production and consumption across the U.S.:

1. For the fiscal year of 2023-2024, imports of Mexican Hass avocados added $2.5 billion to U.S. labor income, creating more than 42,000 jobs for American workers.
2. Conversely, these avocados generated around $6 billion in economic output for Mexico.
3. Currently, Mexico boasts about 35,000 avocado growers, predominantly operating small family farms.
4. California and Texas together contributed roughly 20% of the total U.S. economic output attributed to avocados, amounting to approximately $965.2 million and $468.7 million, respectively.
5. An astonishing 80% of avocados consumed in the United States originate from Mexico.

Ambrosi pointed out that Mexico is uniquely positioned to meet the escalating demand for avocados in the U.S., stating, “It’s an economic win-win, but it’s also a win for the U.S. consumer who gets the best quality avocado in the U.S. In two to five days, you can be in New York eating an avocado grown in Mexico.”

The growth story of avocados is not merely a matter of economic statistics; it also highlights the human legacy behind the produce. The Avocado Institute was established by the parent organizations of AFM, the Association of Avocado Exporting Producers and Packers of Mexico (APEAM) and MHAIA. Based in Irving, Texas, AFM operates as a subsidiary dedicated to advertising, promoting, and conducting research for all stakeholders involved in this flourishing industry.

As we look towards the future, the avocado industry appears poised for continued expansion amidst a complex landscape marked by trade discussions. This scenario underscores the importance of fostering strong relationships between the U.S. and Mexico. Both nations stand to gain economically while providing consumers with products of superior quality. The avocado boom exemplifies how exceptional agricultural produce can bridge borders and nurture communities.

The strategies and frameworks built around avocados can serve as a roadmap for other agricultural sectors seeking sustainable growth through international cooperation. The emphasis on quality product standards, environmental sustainability, and economic partnerships will be crucial as the industry navigates challenges and opportunities in the coming years.