As summer transitions into fall, The Fresh Market recognizes the back-to-school season as a pivotal time for families. To support busy mornings, the specialty grocery retailer has rolled out a new grab-and-go breakfast station, available in all 160 of its stores. This initiative emphasizes the importance of breakfast, often dubbed “the most important meal of the day,” particularly during hectic school times.
From 8 a.m. to 10:30 a.m. daily, customers can find a variety of breakfast options near the deli area. The selection includes hot croissant sandwiches, refreshing parfait cups, enticing pastries, and the signature Farmhouse Egg Bake. This delicious bake, featuring a potato crust filled with eggs, hash browns, sausage, bacon, cheddar cheese, onions, and green peppers, embodies convenience without compromising on taste. Once breakfast is selected, patrons have the option to enjoy their meal in the store’s comfortable café seating area or take it on the go, catering perfectly to the fast-paced lifestyles of families during the school year.
To further enhance the breakfast experience, The Fresh Market has introduced a new coffee collection, adding to its own-brand lineup. With over 30 ethically sourced selections crafted from high-quality beans, this coffee range is designed to meet diverse consumer preferences. Customers can participate in tasting events on select Saturdays, allowing them to explore new flavors and find their ideal morning brew.
Additionally, The Fresh Market aims to cater to family meal needs beyond breakfast. They recently expanded their offerings to include Hot & Fresh Pizza and the “Little Big Meal” (LBM) program. This program presents ready-to-cook dinners for four people, each priced at an affordable $25, with a new meal introduced every Wednesday. To encourage shoppers to explore these options, the grocer is running a “Try an LBM on Us” promotion throughout September, offering a complimentary LBM with any curbside pickup order of $80 or more, using the promo code TFMLBM24. This strategy not only boosts sales but also enhances consumer trust and loyalty by providing added value.
To make food shopping more convenient, The Fresh Market is offering free delivery from August 28 through September 2 for customers placing orders through their website, with the code LABORDAY2024. This promotion is intended to attract online shoppers looking for ease and efficiency, especially during the often-busy back-to-school season.
For additional meal inspiration, The Fresh Market has also launched a Shoppable Livestream feature. This virtual platform showcases easy recipes and ideas for after-school snacks, perfect for parents seeking quick and healthy options. This initiative leverages the growing trend of online cooking shows, merging entertainment with practicality and providing an engaging shopping experience.
Recognizing the needs of families with school-age children, The Fresh Market is rolling out three-day deals on select categories. These promotions, scheduled for August 23-25 and September 6-8, aim to guide consumers through the aisles to discover energy bars, lunchbox essentials, and nutritious after-school snacks, effectively enhancing their shopping experience.
One significant step towards inclusiveness in grocery shopping is The Fresh Market’s acceptance of Electronic Benefits Transfer (EBT) for the Supplemental Nutrition Assistance Program (SNAP) online. This capability allows customers to utilize their benefits for same-day delivery or pickup via The Fresh Market’s website and through Instacart, a much-needed service for many families.
With its headquarters in Greensboro, North Carolina, The Fresh Market currently operates 160 stores across 22 states. Ranked No. 71 on Progressive Grocer’s 2024 list of the top food and consumables retailers in North America, the grocery chain continues to innovate and adapt to consumer demands.
By focusing on breakfast and other meal solutions, The Fresh Market is effectively positioning itself as a go-to destination for busy families, offering convenience, quality, and a sense of community. In today’s retail landscape, where time is of the essence, The Fresh Market’s initiatives provide a valuable resource for families striving to maintain balanced and nourishing meals during their busy weeks.
