Tony’s Fresh Market, a well-known grocery retailer in Chicago, is enhancing its commitment to customer satisfaction through the relaunch of its website and loyalty program. Under the guidance of Heritage Grocers Group (HGG), the updated platform focuses on an improved omnichannel shopping experience, catering to both in-store and online customers.

The new website design simplifies navigation with faster access to weekly ads, recipes, and online shopping options. An inviting layout ensures that customers can easily sign up for the email list, facilitating seamless communication between the retailer and shoppers.

Complementing this digital upgrade is the revamped Tony’s Rewards loyalty program. This initiative aligns with similar programs across HGG’s other banners, such as Cardenas Markets and El Rancho Supermercado. Customers can transfer points from the previous loyalty scheme to the new one. With the updated Tony’s Rewards app available on both the Apple App Store and Google Play, shoppers can easily track their rewards and savings.

By participating in the loyalty program, customers will benefit from digital coupons, points on purchases, and exclusive weekly offers. Adam Salgado, HGG’s Chief Marketing Officer, emphasizes that these enhancements are a direct response to customer feedback, highlighting the importance of adapting to current shopping preferences.

As Tony’s Fresh Market celebrates its 45th anniversary, this revitalized digital strategy demonstrates a strong alignment with consumer needs, ensuring ongoing engagement and loyalty in an ever-competitive retail landscape.