Revitalizing User Acquisition in Mobile Gaming: The Power of Direct-to-Consumer Strategies
User acquisition has always played a crucial role in the fiercely competitive mobile gaming industry. With the mobile gaming market projected to surpass $173.4 billion by 2026, studios are under constant pressure to outspend their rivals or explore innovative tactics…
Campbell’s Sells Pop Secret: A Strategic Move in Snack Category Realignment
In recent news, Campbell Soup Company has officially divested its Pop Secret popcorn brand to Our Home, which specializes in healthier snack alternatives. The acquisition positions Our Home firmly in the microwave popcorn segment, a strategic decision that could reshape…
