CRO Commander: Conversion Rate Optimization Tools & Strategies for Marketers

Empowering Marketers with Advanced Conversion Rate Optimization Tools and Data-Driven Strategies to Maximize Growth, Improve User Experience, and Drive Sustainable Results

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Meesho Takes a Stand Against 2.2 Crore Suspicious Transactions

In an aggressive move to uphold trust and security in its platform, Meesho, a SoftBank-backed e-commerce giant, has reported substantial efforts in combating fraud. According to its latest ‘Trust Assurance Report’, the company has acted against an astonishing 2.2 crore…

Strategies for Enhancing Conversion Rates in E-Commerce: The Road to Success

In the competitive realm of e-commerce, the push to increase conversion rates can feel like running a marathon. Many businesses find themselves investing considerable resources into attracting visitors to their websites, only to see a disappointing percentage make a purchase….

Aryza & GoCardless Expand Global Payment Solutions

In today’s fast-paced digital commerce environment, the collaboration between Aryza Group and GoCardless is setting a new standard for payment solutions. This expanded partnership not only enhances Aryza’s payment capabilities but also promises to deliver a seamless experience for businesses…

InVideo Launches AI Video Creation Platform for Dynamic Content Generation

In an impressive move that stands at the intersection of creativity and technology, InVideo has announced the launch of its latest AI-powered tool, dubbed InVideo v3.0. This innovative platform allows users to generate videos from simple text prompts, catering to…

British Tech Companies Explore Indian Opportunities

On November 18-19, 2024, the United Kingdom will host its inaugural trade delegation aimed specifically at exploring the evolving landscapes of artificial intelligence (AI) and semiconductor technology in Kolkata, India. This mission, encompassing 17 leading British tech organizations, signifies more…

Topgolf Callaway Brands Pursues Split into Two Different Companies

Topgolf Callaway Brands recently faced headwinds in earnings for its fiscal third quarter, prompting strategic considerations to enhance shareholder value. The company reported a net revenue of $1.01 billion, reflecting a 2.7% decline year-over-year. This downturn was primarily attributed to…

Navigating the Future of Freight Brokerage: How Uber Freight's Broker Access is Transforming the Industry

Brokering freight has long been fraught with challenges, especially in an ever-changing market. For many freight brokers, this complexity is compounded by tight margins and increasing customer demands. Uber Freight’s recent launch of the Broker Access program promises to streamline…

TikTok Expands AI Video Tools for Advertisers

TikTok has recently made significant strides in enhancing its offerings for advertisers with the global rollout of Symphony Creative Studios. This innovative, generative AI video creation platform aims to streamline the production of bespoke, high-quality content for brands, creators, and…

The Evolution of E-Commerce: Insights from Friedrich Schwandt

In a fresh episode of the EGN Podcast, host Efe von Thenen engaged in an enlightening conversation with Friedrich Schwandt, the CEO of ECDB and Founder & Chairman of Statista. The discussion was packed with insights into the e-commerce industry’s…

EU Hits Meta with $800M Antitrust Fine

In a significant move, the European Union has issued an almost €800 million fine against Meta, the parent company of Facebook, for engaging in anti-competitive practices concerning its Marketplace feature. This decision is a critical milestone, marking the first occasion…