Salesforce Launches AI Innovations for Enhanced Marketing Cloud
Salesforce, a leader in customer relationship management (CRM) solutions, has made significant strides in enhancing its Marketing Cloud offerings. The recent introduction of advanced artificial intelligence-driven features aims to improve customer engagement and optimize marketing strategies across various sectors. As…
CarGurus Faces Challenges as Wholesale Marketplace Revenue Plummets
CarGurus Inc., the digital auto platform renowned for its extensive offerings in shopping, buying, and selling both new and used vehicles, is currently grappling with significant revenue losses. In its second-quarter report for the year ending June 30, the company…
Grocery Brands Lead in Personalisation Amid Rising Consumer Demand
In an era where consumer expectations are continually evolving, the grocery sector stands out for its strides in personalisation. Recent research from Epsilon highlights how grocery brands, such as Morrisons, Sainsbury’s, and Waitrose, have excelled in personalising customer experiences, outperforming…
ICX Summit: The Power of Customer Engagement
In the high-stakes world of retail, customer engagement has often been touted as the cornerstone of success. Neely Woodson Powell, founder and CEO of the Charleston Shoe Company, emphasized this principle in her keynote address at the ICX Summit held…
AI-Powered Fact-Checking: NEC's Revolutionary Technology to Combat Misinformation
In today’s digital world, misinformation is a pressing issue that can compromise public trust and safety. Organizations and individuals face the constant challenge of distinguishing between credible information and misleading content. To address this, NEC Corporation, a leading technology provider…
Vietnam's President to Meet Tech Giants During US Visit
Vietnam’s President To Lam is poised for a landmark visit to the United States next week, marking a significant moment in Vietnam’s diplomatic and economic engagement with the global tech landscape. Scheduled meetings with major companies, including Google and Meta,…
Enhancing Connectivity in India: TRAI's Strategic Recommendations for Virtual Network Operators
The telecommunications landscape in India is on the brink of transformation, thanks to the recent proposals made by the Telecom Regulatory Authority of India (TRAI). The authority aims to introduce greater flexibility for Virtual Network Operators (VNOs) to boost connectivity…
Google Overturns €1.49 Billion Antitrust Fine in EU Court
On September 18, 2024, Google achieved a significant legal victory by overturning a €1.49 billion (approximately $1.66 billion) antitrust fine imposed by the European Commission in 2019. This fine was initially levied due to allegations that Google leveraged its dominant…
The Future of E-Commerce: Strategies for Boosting Conversion Rates
In the highly competitive world of digital marketing, understanding and optimizing conversion rates is essential for online retailers. With the rise of e-commerce, businesses must adopt effective strategies to turn potential customers into loyal buyers. In this article, we will…
Salesforce unveils AI-driven Data Cloud innovations to boost CX
In a groundbreaking announcement, Salesforce has introduced new advancements to its Data Cloud, reinforcing its commitment to enhancing customer experiences (CX) through data and artificial intelligence (AI). The unveiling of these innovations not only highlights a significant technological leap for…