Helen of Troy Acquires Olive & June: A Strategic Move for E-Commerce Growth
In the ever-competitive landscape of e-commerce, strategic acquisitions can significantly influence a company’s market position. This is exemplified by Helen of Troy’s recent announcement to acquire Olive & June for $240 million. With this acquisition, Helen of Troy looks forward…
4 Content-Related Tech Trends to Watch in 2025
As technology progresses, retail and consumer packaged goods (CPG) marketers are becoming more adept at leveraging the latest tools and strategies. This evolution is particularly relevant as we approach 2025 and brands must stay ahead of the curve. A recent…
### Where Each Major Social Media Platform Stands on External Links
In the fast-paced world of digital marketing, understanding how major social media platforms handle external links is vital for brands aiming to drive traffic and conversions. Each platform has distinct policies that can significantly impact your digital strategy. In this…
Instagram Tests New Placement of the DM Button in the Main UI
Instagram’s latest test of moving the Direct Messaging (DM) button within its main user interface opens up significant discussions on user interaction and engagement strategies for social media platforms. The DM feature, integral to Instagram’s communication ecosystem, is being shifted…
Visual Trends to Watch in 2025: Keeping Your Content Fresh and Engaging
As we move into 2025, the visual landscape is set to evolve in dynamic ways, reshaping how brands communicate their messages and engage their audiences. With the rise of new technologies and shifting consumer preferences, it is essential for businesses…
X Introduces 'NFL Portal' to Boost Sports Engagement
In the dynamic landscape of social media, platforms continuously seek innovative ways to drive user engagement. Recently, X, formerly known as Twitter, launched an initiative termed the ‘NFL Portal’, aimed at enhancing interaction around one of America’s most popular sports—football….
Threads Will Test Making the ‘Following’ Feed the Default
In an era where social media dynamics continuously shift, the latest update from Threads to prioritize the ‘Following’ feed captures the attention of digital marketing experts and e-commerce professionals. This move promises to reshape how brands engage with users, emphasizing…
YouTube's 2024 Music Recap: What Digital Marketers Need to Know
As we approach the end of 2024, YouTube has released its much-anticipated Music Recap, a feature that highlights trends, top hits, and emerging artists on the platform. This annual summary offers valuable insights that go beyond mere music preferences and…
Maximizing Holiday Sales: TikTok's Essential Marketing Insights
As the holiday season approaches, brands are gearing up to capture the attention of eager shoppers. Amid the plethora of social media platforms, TikTok has emerged as a powerful tool for marketers looking to connect with audiences in new and…
Maximizing Holiday Sales: TikTok's Essential Marketing Tips
As the holiday season approaches, e-commerce brands are gearing up for the most lucrative time of the year. With TikTok emerging as a powerful platform for brand engagement, leveraging its unique features can amplify your marketing efforts. This article provides…
