Marketplace Dynamics: Navigating the E-Commerce Landscape in Germany
In recent years, the landscape of e-commerce in Germany has undergone a remarkable transformation, with online marketplaces rising significantly in prominence. The previously dominant model of standalone online stores has seen a substantial challenge from the growing marketplace sector. Retail…
Restive forecasts 2025 retail trends: convenience reigns
As we approach 2025, the retail landscape is poised for significant transformation. Technology consultancy Restive has released insightful predictions for both online and physical retail trends, placing a strong emphasis on convenience, personalization, and sustainability as critical factors driving consumer…
Navigating Inventory Management: The One Stock Pool Solution for Fashion Brands in Europe
Managing inventory across multiple locations poses significant challenges for fashion brands operating in Europe. Stock splitting—the practice of distributing inventory into smaller quantities across various pools—can result in both overstock and stockouts. This complicates logistics and increases operational costs. Fortunately,…
Dentsu & Salesforce Unveil AI-Driven Smarter Media Tool
In an exciting development for the digital marketing and retail media landscape, Dentsu has announced the launch of Smarter Media, an innovative tool powered by artificial intelligence in partnership with Salesforce. This new solution is designed to enhance personalized buying…
US Foods Inc. Makes AI and Mobile the Lynchpins of Digital Transformation
In the fast-paced world of foodservice and distribution, US Foods Inc. stands out as a leader in digital transformation, effectively harnessing mobile technology and artificial intelligence (AI) to foster significant growth. The company’s latest fiscal report mirrors its strategy: for…
Brightcove Unveils Marketing Insights to Boost Video ROI
Brightcove has launched Marketing Insights, a powerful tool designed to enhance the measurement of video marketing performance. In an age where video content is dominating digital marketing, the ability to measure its effectiveness has been a crucial concern for marketers…
Wero: Germany's New Payment Service Struggles for Acceptance
The digital payments landscape in Germany is one of the most competitive in Europe, yet the recent launch of Wero—a payment service touted as a European alternative to American giants like PayPal—has not yet made waves among consumers. According to…
Italy Expands Web Tax to Soothe US Tensions
Italy is revising its web tax policy, aiming to alleviate U.S. concerns regarding its perceived discriminatory nature against American tech corporations. This adjustment comes on the heels of rising international tensions over digital taxation, particularly since the introduction of Italy’s…
UK E-commerce Firms Underutilise Cloud ERP Systems, Study Finds
Research conducted by Forterro highlights a troubling trend among UK e-commerce firms: a significant percentage is not fully leveraging their cloud Enterprise Resource Planning (ERP) systems. Despite a strong adoption rate, the findings reveal that 64% of these firms see…
AI drives Black Friday strategies for UK marketers & shoppers
As Black Friday approaches, both marketers and shoppers in the UK are increasingly turning to artificial intelligence (AI) to optimize their strategies and shopping experiences. A recent report by digital experience platform provider Optimizely reveals that 54% of UK marketers…
