Rising Tide: The Growth and Impact of B2B Marketplaces in the Digital Age
The landscape of B2B marketplaces has transformed dramatically over the past few years, cementing their role as the fastest-growing digital sales channel in the business world. As we look ahead to 2024, the expected sales from these marketplaces are projected…
Wayfair Launches Wayfair Rewards Loyalty Program
Wayfair, a renowned name in online home goods retail, recently introduced its new loyalty membership program, Wayfair Rewards. With an annual fee of just $29, this program promises to create a strong bond with customers by offering a toolkit of…
Google’s NotebookLM Enhances User Experience with Customised AI Conversations
In a bold move aimed at fostering user engagement, Google has rolled out significant updates to its NotebookLM platform, enhancing the way users interact with AI-generated audio conversations. The latest features offer more control over discussions, allowing for tailored experiences…
### Gusto's Innovative AI Strategy: Empowering Non-Technical Staff
In a rapidly advancing technological landscape, businesses face constant pressure to adapt to new tools and methodologies. Gusto, a leading provider of cloud-based HR solutions, is at the forefront of this transformation by adopting a unique approach to artificial intelligence…
E-commerce security is about smarter doors, not more locks
In the fiercely competitive landscape of e-commerce, the balance between convenience and security has never been more critical. Retailers face the challenge of protecting customer data while ensuring a seamless shopping experience. Striking this balance is vital, as more than…
Spirit Halloween Morphing into Spirit Christmas This Holiday Season
As the festive season approaches, Spirit Halloween is taking a bold new step by transitioning into Spirit Christmas. This change comes after years of successful pop-up retailing in the fall, making the leap into winter festivities. According to a report…
xAI's Grok-Beta API: Navigating Challenges in the AI Landscape
Elon Musk’s xAI has officially introduced its Grok-Beta API, marking a significant step in its quest to compete against established players such as OpenAI and Anthropic. This launch comes at a time when the AI market is not only competitive…
PushON Expands Team with New Senior Hires Amid Demand Rise
In the fast-paced world of eCommerce, adaptability is key for businesses looking to maintain a competitive edge. Manchester-based eCommerce consultancy PushON has taken a strategic step in this direction by expanding its marketing team, hiring three seasoned professionals to cater…
Brooke Eichhorn Joins Behamics to Lead APAC Partnerships
Behamics has made headlines with the recent appointment of Brooke Eichhorn as its new Head of Commercial Partnerships for the Australia and Asia-Pacific region. Eichhorn, who previously served in key roles at eBay, brings a rich 12-year history of experience…
The Art of Persuasion in E-Commerce: Boosting Conversion Rates through Effective Digital Marketing Strategies
In the fast-paced world of e-commerce, capturing the attention of potential customers is only half the battle. Converting those brows into sales requires a strategic approach that addresses consumer behavior, leverages digital marketing tools, and optimizes the user experience. Understanding…
