Yahoo has recently announced a significant enhancement to its Identity Solutions, broadening access for publishers through a range of supply-side platforms (SSPs) and publisher tools. This strategic move allows publishers…
The launch of the ChatGPT app for Windows marks a significant advancement in AI accessibility for users who rely on advanced digital tools for productivity and creativity. OpenAI has made…
In the competitive world of e-commerce, where countless brands vie for consumer attention, the ability to convert visitors into customers stands as a crucial skill. Conversion Rate Optimization (CRO) is…
The customer journey map is an essential tool for retailers seeking to enhance their connections with customers. It serves as a visual representation of how customers interact with a brand,…
E-commerce CRO
Somia Farid Silber Steps into Leadership at Edible Brands: A New Era in Digital and Retail Integration
In a significant leadership transition, Edible Brands has appointed Somia Farid Silber as its new CEO, taking the reins from her father, Tariq Farid, the company’s founder. This generational shift…
In the fast-paced world of e-commerce and digital marketing, staying relevant and engaging with consumers is crucial, especially for a company like Shipt, which has been redefining grocery delivery services.…
In the rapidly changing landscape of digital marketing, video content has emerged as a powerful tool for engagement and conversion. The latest innovation from Captions, an AI-powered video editing application,…
In the competitive world of e-commerce, the difference between a thriving business and one that struggles often comes down to one critical element: conversion rate optimization (CRO). This practice focuses…
E-commerce CRO
How Amazon Business is Empowering Small and Midsized Enterprises with Unbeatable Membership Deals
In today’s fast-paced digital market, small and midsized businesses (SMBs) face unique challenges that require innovative solutions. Amazon Business, with over 6 million customers and $35 billion in annual gross…
In the realm of digital marketing, affiliate programmes have emerged as a vital strategy for businesses of all sizes. Traditionally, affiliate marketing has been associated with large corporations like Amazon…
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