CRO Commander: Conversion Rate Optimization Tools & Strategies for Marketers

Empowering Marketers with Advanced Conversion Rate Optimization Tools and Data-Driven Strategies to Maximize Growth, Improve User Experience, and Drive Sustainable Results

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Titans of Tech – James Saxton of Dayforce

In the fast-paced world of human capital management (HCM), few individuals have made as significant an impact as James Saxton, the Vice President of Product for the Asia Pacific and Japan (APJ) region at Dayforce. Based in Perth, Australia, Saxton…

Instacart Expands Caper Carts Footprint: Revolutionizing Grocery Shopping for Local Markets

In a notable move to modernize the grocery shopping experience, Instacart has expanded its deployment of Caper Carts, a groundbreaking invention designed to enhance consumer interaction within supermarkets. Recently, multiple local and independent grocers have signed on to adopt these…

French News Publishers Sue X Over Unpaid Content Rights

In a significant legal move, major French news publishers, including well-known names like Le Monde, Le Figaro, and Le Parisien, have initiated legal action against the social media platform X, formerly known as Twitter. The crux of the dispute revolves…

Ahold Delhaize Confirms Cybersecurity Threat at U.S. Operations

Cybersecurity incidents have increasingly become a pressing concern for companies across various sectors, and recent developments at Ahold Delhaize USA underscore the urgency of addressing potential vulnerabilities. The international retail conglomerate, part of Zaandam, Netherlands-based Ahold Delhaize, reported a cybersecurity…

Brightcove Unveils Marketing Insights to Boost Video ROI

Brightcove has taken a significant step in refining video marketing measurement with the introduction of its new feature, Marketing Insights. This innovative tool aims to empower marketers with advanced capabilities to track the impact of their video content, thereby enhancing…

India’s Enforcement Directorate Targets Amazon and Flipkart Sellers

In a significant move that has garnered attention within the e-commerce sector, India’s Enforcement Directorate (ED) has launched a series of raids against several sellers tied to major platforms Amazon and Flipkart. This investigation stems from allegations of violations of…

Hy-Vee Enhances Supply Chain Execution and Inventory

Hy-Vee Inc., the employee-owned supermarket chain, has significantly improved its supply chain operations through the implementation of advanced technology solutions from Manhattan Associates. The integration of a Warehouse Management System (WMS), Transportation Management System (TMS), and Demand Forecasting and Inventory…

SOTI Forecasts Australian E-commerce Trends for 2025

As we look toward 2025, SOTI’s recent insights into the Australian e-commerce landscape reveal significant trends that are likely to shape the future of online shopping. Retailers are expected to face escalating demands for faster service, a pressing need to…

AI drives Black Friday strategies for UK marketers & shoppers

As Black Friday approaches, both marketers and shoppers in the UK are increasingly turning to artificial intelligence (AI) to optimize their strategies and shopping experiences. A recent report by digital experience platform provider Optimizely reveals that 54% of UK marketers…

### Netflix Offices in France and the Netherlands Searched in a Tax Probe

Investigators have recently searched Netflix offices in France and the Netherlands as part of a tax fraud investigation led by France’s Parquet National Financier (PNF). This specialized unit focuses on financial crimes. The investigation, which began in November 2022, aims…