Retail Holiday Spend on Track for Steady Sales Growth
As we approach the holiday season, many retailers are hopeful, despite varying economic signals. Recent reports indicate that retail sales are expected to grow steadily during this critical time. Jack Kleinhenz, Chief Economist at the National Retail Federation (NRF), emphasizes…
Are AI Tools the Key to Transforming Marketing Campaigns in 2024?
As we navigate through 2024, marketing professionals are faced with ongoing challenges—tight deadlines, complex projects, and the constant pressure to achieve significant results. In the midst of these hurdles, the introduction of advanced AI tools and sophisticated data solutions presents…
Rising above the noise: Stimulating in-store buying, strengthening customer relationships
In an age where brands compete fiercely for attention, emphasizing action over mere messaging is crucial for retailers. The familiar adage “Simply saying it doesn’t make it so” rings especially true in today’s retail landscape. Brands can invest heavily in…
Forrester Predicts AI Shifts for Asia-Pacific by 2025
Forrester’s recent report sheds light on the imminent advancements in artificial intelligence (AI) dynamics within the Asia-Pacific (APAC) region by 2025. The findings indicate that businesses across this rapidly growing area are poised for transformative changes that could redefine their…
