In the competitive landscape of e-commerce, retailers must prioritize strategies that enhance the visitor experience and boost sales. Conversion Rate Optimization (CRO) is a critical approach in achieving this goal.…
Mauritius recently launched the Mobil ID, a significant advancement in its digital transformation efforts. This new digital identity card enables citizens to manage personal information more efficiently, such as updating…
The smartphone industry has always been a battleground for innovation, and the recent launch of the iPhone 16 has sparked significant discussions among tech enthusiasts and consumers. However, as Apple…
The business-to-business (B2B) landscape is witnessing a significant transformation as omnichannel e-commerce gains traction. According to a recent report by McKinsey & Co., the urgency for B2B companies to move…
In an increasingly interconnected world, the opportunity for e-commerce businesses to expand internationally is more accessible than ever. Amazon has once again positioned itself at the forefront of this movement…
In an impressive turnaround, beauty retailer Purplle has reported a substantial 43% increase in revenue for the financial year ending March 31, 2024, reaching a total of Rs 680 crore,…
In a significant move for the cannabis industry, LeafLink is broadening its footprint by entering the financial services sector. Founded in 2016, LeafLink operates as a B2B marketplace designed to…
In a significant shift, Campbell Soup Company is set to remove the word “soup” from its name, transitioning to The Campbell’s Company, pending shareholder approval in November. This move aligns…
In a significant move, a group of Democratic senators, spearheaded by Amy Klobuchar, has called on the Federal Trade Commission (FTC) and the Department of Justice (DOJ) to launch an…
Macy’s Inc., a leading player in the retail industry, has taken a significant step in enhancing its digital marketing capabilities by expanding its retail media network with the technology provider…