Navigating the Challenges of Google’s AI Overviews in Digital Marketing
In the ever-changing world of digital marketing, the introduction of Google’s AI Overviews in May 2024 has posed new challenges for publishers, SEOs, and marketers alike. As more space in search results is occupied by these AI-generated summaries, brands must…
Understanding Google's 2025 Search Updates: The Impact of Gemini 2.0 on AI Overviews
Google’s latest announcement regarding enhancements to its Search features for 2025 signifies a pivotal moment for digital marketing professionals and businesses. At the forefront of these updates is Gemini 2.0, Google’s newest AI model designed to provide richer, more nuanced…
