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New OSI Guidelines Clarify Open Source Standards for AI

The Open Source Initiative (OSI) has recently introduced version 1.0 of its Open Source AI Definition (OSAID), aiming to set new standards for transparency and accessibility in AI technology. This definition has been developed in collaboration with academia and industry…

Harnessing Generative AI for B2B Success: A Strategic Approach to Personalization

Generative AI (GenAI) has emerged as a game-changing tool within the B2B landscape, offering unique opportunities to enhance customer engagement and personalization. According to a recent report by Forrester, B2B companies that learn to effectively apply GenAI can significantly boost…

AI Training: A Key to Transforming Portugal's Workforce by 2030

Portugal stands at a pivotal crossroads in its economic development, particularly regarding its workforce and productivity levels. A recent study conducted by McKinsey reveals alarming statistics that specify Portugal must retrain approximately 1.3 million workers, making up about 30% of…

IBM Unveils Granite 3.0: A Game-Changer for Businesses in Generative AI

IBM has recently introduced its newest AI model, Granite 3.0, aiming to empower businesses eager to harness generative AI technology. This release comes at a time when competition among AI firms is intensifying, especially with major players like Microsoft offering…

Barriers hinder MarTech's role in fostering customer trust

In today’s digital landscape, the importance of customer trust cannot be overstated. A recent report by Harvard Business Review Analytic Services, sponsored by SAS, highlighted that a staggering 91% of marketing professionals consider customer trust essential for organizational success. Additionally,…

Barriers hinder MarTech's role in fostering customer trust

A recent report from Harvard Business Review Analytic Services, sponsored by SAS, reveals critical insights into how marketing technology (MarTech) can shape customer trust. Despite the clear potential of MarTech to enhance customer experiences, several barriers currently limit its effectiveness….

Survey reveals challenges in digital asset management growth

In a growing visual economy, brands find themselves grappling with significant hurdles in digital asset management (DAM). A recent survey commissioned by Cloudinary revealed that while most organizations utilize multiple DAM systems, many face problems integrating these platforms and effectively…

Survey reveals challenges in digital asset management growth

An independent survey commissioned by Cloudinary highlights substantial hurdles faced by brands in digital asset management (DAM), specifically regarding integration, workflow, collaboration, and post-production processes. Many companies currently juggle multiple DAM systems, which complicates the management of an ever-growing array…

Nearly All Retailers Are Tapping Gen AI to Boost Customer Experience

As the retail landscape continues to adapt to shifting consumer expectations, a staggering 90% of retailers are now incorporating Generative AI to enhance customer experience. According to a recent report titled “Generative AI Trends in Retail and eCommerce” by Syndigo,…

2024 Trends Shaping Customer Experience and Commerce

As we move into 2024, it’s crucial for businesses to recognize and act on emerging trends that shape how they connect with their customers. The insights derived from the 2024 Trends in Customer Experience & Commerce report by S&P Global…