How Marketers are Tackling an Increasingly Fragmented Environment
Navigating the contemporary retail landscape is a challenging yet rewarding venture. As consumer behavior evolves, especially post-pandemic, marketers are required to adapt their strategies to meet customers at every stage of their shopping journeys, both online and in-store. The recent…
5 Habits of Gen Z Shoppers That Grocers Should Heed
Understanding the shopping habits of Gen Z is essential for grocers seeking to capture this influential market segment. At the recent Grocery Impact event organized by Progressive Grocer in Orlando, a panel of young professionals and students shared their insights…
And What Will You Give? OTTO's Christmas Campaign for 2024
The holiday season is not just a time for giving; it’s a pivotal moment for retailers, especially in the realm of digital marketing and e-commerce. This year, OTTO, Germany’s largest online retailer, has kicked off its Christmas campaign under the…
ASOS Earnings 2025 Forecast: UK's ASOS Battling for a Turnaround in a Tough Market
In the ever-competitive landscape of online fashion retail, ASOS is striving to regain its foothold in a challenging market. The British retailer has faced numerous hurdles, including a significant decline in active customers and increasing competition from lower-cost rivals like…
Amazon’s Virtual Holiday Shop: A New Era of Immersive Shopping Experience
As the holiday season approaches, Amazon is transforming the shopping landscape with its latest feature: the Virtual Holiday Shop. This innovative space utilizes advanced 3D technology powered by Amazon Beyond, allowing consumers to enjoy a unique and captivating shopping experience…
