#B2BMarketing

Generative AI (GenAI) has emerged as a game-changing tool within the B2B landscape, offering unique opportunities to enhance customer engagement and personalization. According to a recent report by Forrester, B2B…

In the competitive realm of B2B marketplaces, one entity shines brighter than the rest—Amazon Business. According to the 2024 B2B Marketplace 750 research report by Digital Commerce 360, Amazon Business…

In today’s competitive B2B landscape, customer retention is more than a necessity; it’s the lifeline for sustained growth. While attracting new clients is crucial, retaining existing customers often proves to…

In a rapidly changing marketplace, the pace of B2B eCommerce is projected to witness dramatic acceleration by 2025, according to a recent report from Forrester. The catalyst for this growth?…

In an age where digital presence is non-negotiable, B2B companies face significant challenges in adapting to rising demands for digital channels and competing for top sales talent. A recent report…

In the competitive realm of B2B marketing, achieving set goals can present significant challenges. According to the latest findings from the ‘H2 2024 State of B2B Pipeline Growth’ report by…

As we move into 2024, it’s crucial for businesses to recognize and act on emerging trends that shape how they connect with their customers. The insights derived from the 2024…

In today’s increasingly competitive marketplace, B2B e-commerce technology presents numerous opportunities, but the foundation of success remains understanding the specific needs and desires of B2B customers. This point was strongly…

The excitement surrounding generative AI (GenAI) among B2B companies is increasingly palpable, according to a recent report from McKinsey & Co. This finding comes from their ninth annual B2B Pulse…

The latest 2024 B2B Survey by Akeneo, conducted by 3Gem, presents a comprehensive overview of the current challenges and opportunities in the world of B2B digital transformation. Featuring insights from…