Data Snags: B2C Marketers Face Challenges In Unifying Sources In the fast-paced world of digital marketing, data is king. B2C marketers rely heavily on data to understand customer behavior, personalize…
AI-Tooled CRM: B2C Marketers Are Offered Two New Agents Klaviyo, a renowned name in the realm of AI-powered CRM, has recently introduced two new agents, revolutionizing the way B2C marketers…
B2B Sellers Lag Behind B2C in Embracing Agentic AI Innovations In the realm of artificial intelligence adoption, a notable disparity has emerged between Business-to-Business (B2B) and Business-to-Consumer (B2C) companies. Recent…
From B2B & B2C To B2Me: How AI Is Revealing The True Potential Of Individual-Centric Marketing In the realm of marketing, the shift from traditional B2B and B2C approaches to…
Unilever Expands its Digital Platform for B2C and B2B Ecommerce Unilever PLC, a global consumer goods giant, is making significant strides in the digital commerce realm by expanding its cloud-based…
Mirakl: ‘GMV increased 30 percent’ Marketplace solution provider Mirakl has been making waves in the e-commerce industry with its impressive financial performance. In 2024, the French company reported annual recurring…
As we approach the end of the year, companies recognize that ecommerce technology is no longer just an option but a necessity for growth and competitiveness. A recent survey by…
The digital commerce landscape is experiencing rapid transformation, and with the unveiling of Compilations, commercetools is at the forefront of this shift. The company has introduced over 50 product and…