How Did Food and Mass Retailers Fare on Black Friday?
Black Friday has become synonymous with substantial sales events, and while traditionally associated with consumer electronics and high-end goods, this year, the landscape reflected a significant shift in consumer behavior, particularly in the food and mass retail sectors. Recent data…
Anticipating Black Friday and Cyber Monday 2024: Key Trends and Insights
As the holiday season approaches, retailers are preparing for one of the most anticipated shopping events of the year: Black Friday and Cyber Monday. Over the years, these events have transformed from traditional one-day sales into extensive month-long promotions, offering…
Generational divides revealed in Black Friday survey
As Black Friday approaches, businesses and marketers must rethink their strategies to effectively engage consumers from various age groups. According to Sinch’s 2024 Consumer Black Friday/Cyber Monday Survey, significant generational divides are evident in the spending intentions and communication preferences…
Harnessing emerging technologies and automation for Black Friday success
As the retail landscape grows increasingly competitive, Black Friday remains one of the most pivotal times of the year for retailers. To excel during this peak trading period, businesses must leverage emerging technologies and automation. The right technology stack not…
