Generational divides revealed in Black Friday survey
As Black Friday approaches, businesses and marketers must rethink their strategies to effectively engage consumers from various age groups. According to Sinch’s 2024 Consumer Black Friday/Cyber Monday Survey, significant generational divides are evident in the spending intentions and communication preferences…
Harnessing emerging technologies and automation for Black Friday success
As the retail landscape grows increasingly competitive, Black Friday remains one of the most pivotal times of the year for retailers. To excel during this peak trading period, businesses must leverage emerging technologies and automation. The right technology stack not…