CRO Commander: Conversion Rate Optimization Tools & Strategies for Marketers

Empowering Marketers with Advanced Conversion Rate Optimization Tools and Data-Driven Strategies to Maximize Growth, Improve User Experience, and Drive Sustainable Results

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Zepto Fundraising: A Strategic Move in the Quick Commerce Arena

In an era marked by rapid digital transformation and ever-evolving consumer preferences, Zepto, a prominent player in the quick commerce sector, stands poised to raise $300 million from domestic investors. This substantial funding round nearly doubles the amount initially sought…

India's E-Commerce Battlefield Readies for Upcoming Wars

The Indian e-commerce landscape is currently experiencing intense competition, particularly between quick commerce and traditional e-commerce platforms. Quick commerce companies, known for their rapid delivery services, are not only redefining consumer expectations but also threatening established giants such as Amazon…

CAIT Alleges Unfair Trade Practices Against Quick Commerce Companies

The Confederation of All India Traders (CAIT) has raised significant concerns regarding quick commerce platforms like Blinkit, Instamart, Zepto, and Swiggy, alleging that these companies are engaging in unfair trade practices that undermine India’s retail economy. In a recent press…

Swiggy Expands Leadership Team with Key Flipkart Appointments

In a significant move before its stock market debut, food and grocery delivery giant Swiggy has recently announced two vital senior leadership appointments. This strategy aims to accelerate growth in its quick commerce sector and enhance operational efficiency within its…

India's Antitrust Watchdog Finds Zomato and Swiggy Violated Competition Laws

India’s Competition Commission (CCI) has recently revealed that popular food delivery platforms Zomato and Swiggy have breached competition laws through various anti-competitive practices. This investigation, initially sparked by a complaint from the National Restaurant Association of India in 2022, highlights…

10-minute delivery and the gifting industry: A perfect match or just a quick fix?

As quick commerce continues to gain traction, offering startlingly rapid product delivery within minutes, the gifting sector is reevaluating its strategies. The combination of speed and spontaneity in shopping has drawn in a younger consumer base, compelling traditional gifting businesses…

The Surge of Quick Commerce Platforms During the Diwali Season

As the festive season approaches, quick commerce platforms are experiencing a significant upswing in gift orders, particularly during Diwali. Major players such as Blinkit, Swiggy Instamart, and Zepto are leaving no stones unturned by enhancing their offerings and inventory to…

Blinkit Introduces EMI Options to Enhance Consumer Affordability

In a significant move aimed at increasing consumer spending during the festive shopping season, Blinkit, the quick-commerce subsidiary of Zomato, has announced the introduction of equated monthly installments (EMI) for purchases exceeding ₹2,999. This development positions Blinkit alongside e-commerce giants…

Blinkit's 10-Minute Return Policy: A Gamechanger for Online Apparel and Footwear

In a bold move aimed at enhancing customer satisfaction, Blinkit, the quick-commerce platform under the Zomato umbrella, has introduced a remarkable 10-minute return policy for its footwear and apparel offerings. This innovative service is designed to address the common consumer…

How Blinkit, Swiggy Instamart and BigBasket may have moved beyond just being grocery shopping apps this festive season

The festive season has become a pivotal time for e-commerce, particularly within the grocery sector, as evidenced by the increasing traction of rapid delivery services like Blinkit, Swiggy Instamart, and BigBasket. According to a study by Meta, recently conducted in…