Meta's New Interactive Updates for Broadcast Channels: A Game-Changer for Digital Marketing
In the ever-competitive landscape of digital marketing, staying ahead of the curve is essential. Recently, Meta announced an array of interactive updates for its broadcast channels, a move many believe could significantly shape how brands engage with audiences. These updates…
Australian Government Votes to Ban Under 16s from Social Media Apps
In a significant step towards protecting children online, the Australian government has approved legislation aimed at banning social media platforms from being accessed by users under the age of 16. This decision is rooted in growing concerns about the mental…
Instagram Enhances Messaging with New Stickers and Location Sharing
In the competitive landscape of social media, platforms regularly update their features to enhance user engagement. Recently, Instagram introduced exciting updates aimed at improving the messaging experience, including new stickers and the ability to share locations in direct messages (DMs)….
Alaska Airlines Taps Natalie Bowman as Digital Experience VP
On November 19, 2024, Alaska Airlines announced the appointment of Natalie Bowman as Vice President of Digital Experience, a strategic move positioning the airline to enhance its customer service in a digital-first world. This decision is part of a broader…
Retailers Risk Overwhelming Customers with Holiday Shopping Messages
As the holiday season approaches, retailers face a crucial challenge: how to engage their customers without inundating them with marketing messages. With consumer confidence rebounding, marketers have an opportunity to connect meaningfully with their audience. However, a significant risk looms—overwhelming…
Forrester Predicts 25% Drop in Brand Loyalty by 2025
The landscape of consumer behavior is shifting dramatically, and a recent prediction from Forrester has unveiled a startling forecast: by 2025, brand loyalty is expected to decline by 25%. This anticipated drop compels marketers and businesses to rethink their strategies…
