E-commerce CRO Improving the B2B Buyer Experience: Addressing Digital Dissatisfaction by Valery Nilsson December 10, 2024 by Valery Nilsson December 10, 2024 As traditional business purchasing moves increasingly online, a concerning trend has emerged. Research conducted by Forrester highlights a growing dissatisfaction among B2B buyers, with younger generations feeling the brunt of… FacebookTwitterLinkedinTelegramEmail