CRO Commander: Conversion Rate Optimization Tools & Strategies for Marketers

Empowering Marketers with Advanced Conversion Rate Optimization Tools and Data-Driven Strategies to Maximize Growth, Improve User Experience, and Drive Sustainable Results

Chief Merchandising and Marketing Officer

Franklin Instore Debuting Elo-Powered Digital Merchandising Platform

The retail landscape is on the verge of transformation with Franklin Instore’s upcoming launch of its Elo-powered Instore Digital + Merchandising Ecosystem at the National Retail Federation event in January 2025. This innovative platform promises to revolutionize in-store experiences by…

Kroger Names Mary Ellen Adcock Chief Merchandising and Marketing Officer

The Kroger Co. is making significant changes at the top with the announcement that Mary Ellen Adcock will take over as chief merchandising and marketing officer. This transition comes as Stuart Aitken steps down to explore other professional opportunities at…