Planters Puts Mr. Peanut On The Red Carpet In the world of marketing and advertising, brand mascots play a crucial role in capturing the attention and hearts of consumers. These…
Marketing CPG Brands at the Algorithmic Crossroads Consumer Packaged Goods (CPG) brands are facing a new frontier in the digital marketing landscape – the algorithmic crossroads. With algorithms playing an…
Garnier Invites Ilana Glazer To ‘De-Glaze With Me’ Garnier, the renowned beauty brand, has upped its marketing game by tapping into the power of humor and celebrity influence. In a…
Nike Taps Kim Kardashian To Launch NikeSkims Nike, a powerhouse in the world of athletic wear, has made a strategic move by enlisting the help of Kim Kardashian to launch…
Revolutionizing Advertising: SpartanNash’s Innovative Use of AI in Big Game Ads In the ever-competitive world of advertising, companies are constantly searching for new and creative ways to grab consumers’ attention.…
Digital AdvertisingDigital Shopper MarketingE-commerce CRO
Chicory Launches Shoppable, Contextually Relevant Video Ads
Chicory Launches Shoppable, Contextually Relevant Video Ads Chicory, a leading digital shopper marketing platform, has recently unveiled a groundbreaking feature that is set to revolutionize the way consumers interact with…
AI TechnologyContent CreationDigital Marketing
Dentsu Creative Global Brand President Shares Views On AI's Future
AI’s Future in Content Creation: Insights from Dentsu Creative Global Brand President In a world where digital content reigns supreme, the role of artificial intelligence (AI) in shaping the future…
Digital MarketingE-commerce CRORetail Technology
Meijer Adds New Online Retail Media Offerings for Advertisers
Meijer Introduces Innovative Online Retail Media Options for Advertisers In a bid to enhance its digital advertising capabilities, Meijer, the renowned retailer, has unveiled new online retail media offerings for…
Vital Farms Elevates Chief Sales and Marketing Officers to Drive Growth Vital Farms, the renowned food producer celebrated for its ethical and sustainable practices, is making waves once again. The…
The Disconnect: 83% of UK Consumers Feel Undervalued by Brands In the realm of marketing and consumer loyalty, numbers often tell a compelling story. Recent statistics have unveiled a concerning…