CRO Commander: Conversion Rate Optimization Tools & Strategies for Marketers

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#ConsumerBehavior

Whole Foods Market Highlights Ten Trends Worth Watching

In the competitive landscape of retail and e-commerce, staying ahead of trends is crucial for success. Whole Foods Market, a leader in the grocery sector, has identified ten key trends that are shaping consumer behavior and the industry at large….

OP-ED: Shoppers Find Value at the Grocery Store Amid Challenging Times

In recent discussions surrounding the grocery retail landscape, particularly amidst inflationary pressures, it’s crucial to highlight the shifting sentiments and behaviors of American shoppers. While the frustration surrounding rising prices is palpable across various sectors, including groceries, gas, and dining,…

Indies Grappled With Inflationary Pressures, Rising Costs in FY 2023

Independent grocers navigated a challenging landscape during fiscal year (FY) 2023, as outlined in the “2024 Independent Grocers Financial Study” released by the National Grocers Association (NGA) in conjunction with FMS Solutions. Although inflation moderated throughout the year, the residual…

How to create a customer journey map

The customer journey map is an essential tool for retailers seeking to enhance their connections with customers. It serves as a visual representation of how customers interact with a brand, enhancing the understanding of their needs and expectations at various…

While holiday budgets increase, many consumers cut back on gift spending

As 2024’s holiday season approaches, consumer spending habits are revealing a paradox: while holiday budgets appear to be increasing, many shoppers are planning to cut back on their gift expenditures. According to a recent survey conducted by ESW, over half…

4 Consumer Trends That Will Influence Food & Drink Industry in 2025

As the final quarter of the year approaches, the anticipation for next year’s food trends begins to build. Mintel has identified four key trends that will shape the global food and drink industry in 2025 and beyond. These trends reflect…

Amazon Prime Big Deal Days 2024: A New Era of E-Commerce Sales

Amazon’s Prime Big Deal Days have become an essential part of the retail calendar, showcasing the e-commerce giant’s ability to capture attention and drive sales year-round. This year, the event was held on October 8 and 9, highlighting significant developments…

Holiday Season Will Deliver Record-Setting Online Sales

As the holiday season approaches, predictions suggest that online sales will break records, according to Adobe’s recent forecast, projecting a staggering $240.8 billion in sales between November 1 and December 31. This upsurge is influenced by shifting consumer behaviors, marketing…

Mall Shopping Back in Play: Consumers Prioritizing Experiences

As the holiday season approaches, consumer shopping behaviors are shifting noticeably. According to JLL’s 2024 Holiday Shopping Report, mall shoppers are poised to see an impressive 18.7% increase this year, while open-air shoppers are projected to rise by 10%. This…

Shopping App Use Surging in Popularity, Revenue

In recent years, shopping apps have witnessed phenomenal growth, reshaping the retail landscape. According to a Statista Markets Insights survey, the annual revenue of this sector surged by an astonishing 136%, reaching over $33 billion. This impressive figure emphasizes that…