Wero: Germany's New Payment Service Struggles for Acceptance
The digital payments landscape in Germany is one of the most competitive in Europe, yet the recent launch of Wero—a payment service touted as a European alternative to American giants like PayPal—has not yet made waves among consumers. According to…
Generational divides revealed in Black Friday survey
As Black Friday approaches, businesses and marketers must rethink their strategies to effectively engage consumers from various age groups. According to Sinch’s 2024 Consumer Black Friday/Cyber Monday Survey, significant generational divides are evident in the spending intentions and communication preferences…
