conversion rate optimization

Zalando Revenue Increased 4% in 2024 After two years of declining revenue, Zalando has regained its growth path. Revenue grew by an estimated 3.9 percent to 10.5 billion euros last…

E-Commerce Berlin 2025: Agenda is now live! The anticipation for E-Commerce Berlin Expo 2025 is reaching its peak as the agenda for the event has been officially unveiled. With a…

Elon Musk Takeover of TikTok US: What This Potential Acquisition Means for Digital Marketing In the ever-changing landscape of digital marketing and e-commerce, the news of Chinese officials considering an…

The Hershey Company’s Michele Buck Announces Retirement: A Look Back at a Trailblazing Career The confectionery world was taken by surprise with the recent announcement of Michele Buck, the Chairman,…

NRF: Retail 2024 Ended on High Note, Growth Ahead The NRF Retail’s Big Show 2024 recently concluded with a bang, setting the stage for an exciting year ahead in the…

Ulta Beauty: A New Era with a New CEO Ulta Beauty, a leading retailer in the beauty industry, has recently announced the appointment of a new CEO, signaling a new…

The Rise of Mobile Shopping: Analyzing the Impact of 2024 Holiday Sales As we bid farewell to another year, it’s essential to reflect on the trends that shaped the retail…

B2B Oracle: AI Will Dominate In 2025 In the realm of B2B marketing, the landscape is constantly shifting, with new technologies and strategies emerging at a rapid pace. One such…

Meta’s Partnership with the NBA: A Game-Changer for Horizon Worlds Hub Meta, formerly known as Facebook, has made a strategic move by signing a deal to stream 52 live NBA…

Fans, Brands, Artists: TikTok Doubles Down On Trending Music In the fast-paced world of social media, TikTok has emerged as a powerhouse for trending music, capturing the attention of millions…