The Future of Third-Party Cookies: What Marketers Need to Know
As digital ecosystems continue to evolve, businesses are facing a critical crossroads regarding their reliance on third-party tracking cookies. Recent research from Apply Digital reveals a stark divide between marketer sentiment and consumer expectations surrounding data tracking practices. While 99%…
UK Competition Watchdog Raises Concerns Over Google's Cookie Policy
Recent developments in the UK highlight ongoing tensions in the digital advertising arena, particularly concerning Google’s cookie policy. The Competition and Markets Authority (CMA) has once again scrutinized Google’s practices related to third-party cookies in its Chrome browser, following the…
